LOUIS XIII celebrated 100 Years at the renowned and internationally recognized The Arts Club, London. 30 exclusive guests arrived for the private intimate dinner which celebrates the UK launch of the brand’s ‘100 Years’ project.
On the 13th November, in Shanghai, LOUIS XIII premiered a new song ‘100 Years’ in collaboration with Pharrell Williams, which will be released in 2117. Pharrell’s exclusive track was recorded onto a record made of clay from the chalky soil of Cognac and stored in the cellars of LOUIS XIII in a state-of-the-art safe specially designed by Fichet-Bauche that is only destructible when submerged in water.
If sea levels continue to rise at such an alarming rate due to climate change, scientists project that in 100 years a significant portion of the world’s land might be underwater.
The guest list consisted of a hand-picked selection of LOUIS XIII friends of the brand, including selected names from film, fashion, culture, sport and journalism.
Guests included: Olga Kurylenko, Ezra Miller, Jeremy Irvine, Joe Cole, Douglas Booth, Henry Lloyd-Hughes, Allen Leech, Freddie Fox, Craig McGinlay, Ed Holcroft, Mark Stanley, Robert Pirès, Jessica Pirès, Isaac Carew, Jim Chapman, Youri Djorkaeff, Eric Underwood.
Guests enjoyed: LOUIS XIII cognac with dinner.
Menu: Tuna tartare, burrata with tomatoes and basil, green beans with artichoke salad to start. Followed by: chateaubriand, Dover sole and gnocchi for their mains. Then, to end banana sticky toffee pudding.