Thousands of visitors from around the globe headed to Bangkok to experience “Thailand’s Magic Hands: the Spirit of Jewelry Making” at the 63rd Bangkok Gems & Jewelry Fair.

The Thai Deputy Commerce Minister has revealed that the 63rd Bangkok Gems & Jewelry Fair held on February 20 to 24, 2019 at Challenger Halls 1-3, IMPACT, Muang Thong Thani was a roaring success, with sales generated at the show totalling more than 2 billion baht (63 million USD).

Buyers and visitors from overseas were able to appreciate the intricate craftsmanship of Thai jewellery as well as the high quality of jewellery production which has led Thailand to be recognized worldwide as one of the world’s gems and jewellery hubs. Exhibitors at the fair met Thai and foreign buyers which offered them more opportunities to establish new networks and seek trade partners.

The 63rd Bangkok Gems & Jewelry Fair welcomed over 14,000 visitors from 118 countries from around the world, with the number of foreign visitors up 5.4 per cent from the same period of last year. The trade generated at the event was nearly 2.1 billion baht (66 million USD), with immediate sales worth 700 million baht (22 million USD. This was up by 85.2 per cent compared to the event held in February 2018, while public days saw sales of approximately 360 million baht (11.4 million USD). The products garnering the most attention at the fair were gemstones, fine jewellery, silver jewellery, machinery, and gold jewellery, respectively.

Bangkok’s Gems & Jewelry Fair served as a platform for buyers and sellers to trade quality products in a secure atmosphere and to hold business matching activities with quality exporters. Moreover, visitors enjoyed new product showcases and creative exhibits, for example, The ‘New Faces’ featured jewellery products from 123 SMEs manufacturers and designers nationwide from 21 provinces. These included Chantaburi, Tak, Sukhothai, Chiang Mai, Lampang, Pichit, Surin, Prachuab Khiri Khan, Nakon Sri Thammarat, and Phang Nga; and The Jewellers and Innovation and Design Zone, both of which demonstrated quality products that received good feedback from visitors, as well as generated over 120 million baht in sales during the event.

Ms. Chutima Boonyaprapatsorn, the Deputy Commerce Minister added that in the past year, exports of gems and jewellery from Thailand have been expanding in almost all markets.

Last year, export of gems and jewellery products excluding unwrought gold was worth 7,606.45 million USD, up 6.96 per cent, with high-growth products including gold jewellery, silver jewellery, imitation jewellery, and diamonds. Key export markets were Hong Kong (-1.17%), the U.S. (+15.72%), Germany (+16.24%), India (+2.23%), Belgium (+8.19%), while secondary markets with promising growth included Qatar (+103.49%), Singapore (+38.92%), South Korea (+36.98%), Lichtenstein (+25.04%), and Israel (+20.61%).

This year, the Ministry of Commerce focused on developing the competitiveness and marketing for this industry by carrying out communications campaigns to promote the image of the industry to be recognized among buyers, importers, as well as increase the awareness of consumers. This was achieved through projects such as the Buy with Confidence campaign by the Gem and Jewelry Institute of Thailand (Public Organization) or GIT, along with the promotion of the industry image in overseas markets through the “Thailand’s Magic Hands: The Spirit of Jewelry Making” by the Department of International Trade Promotion.

The Ministry of Commerce is also focusing on Super Rich targets in the ASEAN region, South Asia, and China, while expanding niche products such as jewellery for millennials in China, Japan, and the US; jewellery for pets among ageing societies and singles; and jewellery relating to belief and opulence. The ministry aims to develop The New Faces business operators to promote the manufacturing of a wide variety of products from Thai SMEs nationwide to enter the international gems and jewellery market.

64th Bangkok Gems & Jewelry Fair – Where and how

The 64th Bangkok Gems & Jewelry Fair will be held from September 10 to 14, 2019 at Challenger Halls 1-3, IMPACT Muang Thong Thani. For more information, please visit www.bkkgems.com or dial DITP Call Center 1169.