Singapore, the Lion City has played host to Rolls-Royce Motor Cars for the past 10 years. To celebrate this successful partnership, the iconic luxury brand has opened a new showroom.
The new Rolls-Royce showroom is located in Leng kee Road and is approximately 5350 square feet making it one of the largest showrooms in South East Asia. Up to eight cars from the Phantom and Ghost collection can be displayed, with the stunning Wraith joining the display later this year.
Paul Harris, Rolls-Royce Motor Cars Regional Director for Asia Pacific, said, “We are extremely proud to open this brand new showroom in Singapore and celebrate a decade of business success. Our Singapore Dealer Principal, Mr Karsono Kwee, is a role model amongst dealers. He has an innate understanding of the brand, the motor cars and is a true Rolls-Royce enthusiast. His hands-on commitment and professionalism, combined with a team that sets itself the highest standards has resulted in a business that has grown from strength to strength and will continue to remain the pinnacle retailer in the automotive industry.”
Karsono Kwee, Dealer Principal for Rolls-Royce Motor Cars Singapore and Executive Chairman for Eurokars Group of Companies, said: “Over the last decade I have witnessed the resurgence of a pinnacle brand. Rolls-Royce set new standards in the super-luxury segment, first launching Phantom in 2003, and has over the years broadened the marque’s appeal in Singapore to a wider audience. The opening of this new showroom for Rolls-Royce signifies our continuous commitment to the brand by providing a peerless sales and after sales experience for our discerning customers. We thank our customers for showing us unwavering support – it is to them that I dedicate this showroom.”
Conforming to global standards, the new Rolls-Royce showroom boasts a meticulously crafted Bespoke lounge where customers are able to select and commission the intimate detailing of their Rolls-Royce car reflecting their personalities and lifestyles.
The Singapore-edition Bespoke Ghost Extended Wheelbase
To celebrate a decade of representing Rolls-Royce Motor Cars, Eurokars Group have commissioned a Singapore-edition Bespoke Ghost Extended Wheelbase. This exclusive car features Bespoke headrests and cushions embroidered with the iconic Spirit of Ecstasy and Bespoke tread plates that read “10 Years of Rolls-Royce Motor Cars in Singapore. Hand Built in Goodwood England.” This represents the first time that any Rolls-Royce dealership worldwide has commissioned a Bespoke car in this manner.
The company’s portfolio includes the pinnacle Phantom family – Phantom, Phantom Extended Wheelbase, Phantom Drophead Coupé and Phantom Coupé; and the Ghost family – Ghost and Ghost Extended Wheelbase.
Automotive tailoring
The Rolls-Royce Bespoke personalisation programme is a service with Rolls-Royce’s hallmark hand-craftsmanship and attention to detail at its core. Globally, nearly every Phantom family model (95%) and three out of every four Ghosts (73%) left the Home of Rolls-Royce last year with some element of Bespoke personalisation. The brand introduced several highly exclusive Bespoke Collection motor cars in 2012, including Phantom Coupé Aviator, Art Deco, and Ghost One Thousand and One Nights.
The company celebrates its tenth anniversary at Goodwood in 2013. The first Phantom was presented to its owner at one minute past midnight on 1 January 2003.