Once again, two leading brands from different fields are coming together to work on a very special project. This time it’s the Italian coachbuilder ARES Design and the legendary masters of crystal, Lalique. The two will be producing a bespoke Limited Edition Car which will be revealed later in the year.
Luxurious Magazine is known for the beautiful photography it uses, but alas, on this occasion, we only have a vague teaser shot to show you. The reason for this is the Lalique/ARES Design car is still in its development phase. Therefore we’re all going to need to use some imagination.
The design and build of the limited edition car will be the responsibility of ARES Design. While Lalique, who co-designed the look and feel will be bringing some French luxury to the project via crystal embellishments; complimented by additional signature items throughout.
The car is part of the company’s Legends Reborn programme which blends traditional craftsmanship and modern-day engineering technologies to breathe new life into past icons. The process transforms elegant vehicles of the past into timeless masterpieces of the future.
The hand-made jewels will be produced at Lalique’s factory in Wingen-Sur-Moder in Alsace, France. Like its Italian counterparts, its team of gifted artisans will marry traditional skills of the past along with modern-day technology to create stunning and unique works of art.
Lalique’s Chairman and CEO Silvio Denz said: “We are very proud to partner with ARES Design, who creates extraordinary cars at the highest level of excellence, design and technology. This very special collaboration will create the ultimate luxury accessory, perpetuating the work of René Lalique, renown for creating iconic car mascots in the 1920s and 1930s.
Masters in their respective fields, ARES Design and Lalique share common values, that of excellence, craftsmanship and artistry, and the masterpiece that will result of this collaborative work will surely be unique and exceptional.”
ARES Design’s Co-founder Waleed Al Ghafari said: “Lalique is renowned for producing some of the best crystal works of art the world over and it is a privilege for ARES Design to work alongside them on this project.
The plans for the car look stunning, and we do not doubt that, via the designers, engineers and artisan’s collaborative process, we will bring our mutual vision to life in a beautifully adorned masterpiece; a work of art unlike anything we have produced before; the epitome of bejewelled excellence.”
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