The boutique property formerly known as The Williamsburg Hotel will now operate under the Arlo Hotels brand.

On the heels of Quadrum Global’s purchase of The Williamsburg Hotel, the real estate development firm has announced that the boutique property will operate under the independent, experience-driven Arlo Hotels portfolio starting in September 2023. Arlo Williamsburg will be Arlo Hotels’ fourth property in New York City, joining Manhattan locations Arlo SoHo, Arlo NoMad and Arlo Midtown.

Located in the heart of Brooklyn, Arlo Williamsburg captures the essence of the neighbourhood’s eclectic spirit, serving as a launchpad for all things local. When it first opened in 2017 as The Williamsburg Hotel, the eight-story brick tower quickly became a must-go for travellers and locals alike, drawing in visitors seeking to experience the best of Williamsburg.

Arlo Williamsburg features 147 well-appointed guest rooms, including eight suites, each richly tiled and textured with authentic reclaimed materials and floor-to-ceiling windows that offer sweeping views of Brooklyn and the Manhattan skyline.

Beyond its exceptional accommodations, Arlo Williamsburg is sure to become a hub for creativity and unique experiences. Perched above the city streets, the 10,000-square-foot Rooftop Pool & Lounge offers unmatched, 360-degree views of the Manhattan skyline, locally curated music series and a bespoke craft cocktail menu. The rooftop oasis is a staple for guests and locals to experience alfresco drinks and dining during the summer months.

“The opening of Arlo Williamsburg is an exciting milestone for Arlo Hotels as we expand the brand’s footprint to Brooklyn,” said Oleg Pavlov, founder and CEO of Quadrum Global and Arlo Hotels. “The hotel already has a loyal following among visitors and locals alike. Now as Arlo Williamsburg, we hope it will become an even more sought-after destination for those looking to heighten their stay in New York City.”

The property is well known for its seasonal outdoor Rooftop Bar & Pool Lounge, which will continue to be an oasis of breathtaking views, locally curated music series and bespoke craft cocktails perched above the city streets.

The hotel’s exclusive Water Tower Bar, an iconic fixture of the Brooklyn skyline, offers an exceptional dining experience with a custom food and cocktail menu. Guests can mingle on plush velvet chairs and sofas while enjoying dramatic views of Brooklyn, the East River and Manhattan.

The Lobby Bar features a sophisticated cocktail menu and evokes the neighbourhood’s industrial roots with its reclaimed wooden floors, exposed ceiling detail and brick walls. Hanging above the bar and tracing its perimeter is a rainbow installation by local street artist Eric Rieger (also known as HOTTEA).

Guests can enjoy their drinks from the plush velvet banquettes in the bar lounge or from its chic outdoor patio with lush landscaping and views of vibrant Wythe Avenue.

Arlo Williamsburg’s on-site restaurant, The Williamsburg Restaurant, merges North and South American culinary techniques with locally sourced and organic seasonal ingredients. Curated by Chef Alberto Gomez, the vegetable-forward menu features dishes inspired by his youth that pair with the culture of late-night Williamsburg.

The industrial design is consistent with brick walls and a show-stopping light fixture of individually hung pendant lights, while accents of lush greenery liven up the space. On Saturdays and Sundays, the restaurant invites guests to enjoy its signature Brooklyn High Tea.

Other hotel highlights include Mirror Bar, a dynamic private event space, a performance venue and a semi-secret club. The emerald-green hidden gem features French Empire crystal chandeliers and luxurious velvet sofas where guests and locals can grab a bite, drink and party.

The property also features a 6,500-square-foot grand ballroom with soaring ceilings, chandeliers and sweeping staircases – a stately event space ideal for conferences, galas, launches, entertainment and weddings.

As part of the Arlo Hotels brand, Arlo Williamsburg will offer signature amenities, including fortune cookies in every room upon arrival, a community message-sharing board, and stamped postcards to send to friends and family at home. The hotel also offers access to the local Brooklyn Athletic Club and complimentary bike rentals, upon availability, for guests seeking to explore the city on two wheels.

In celebration of Arlo Williamsburg’s opening, the hotel is offering a limited-time opening rate of $329 to guests who book starting September 12, 2023. For more information on the brand, reservations and upcoming openings, visit www.arlohotels.com.

Photography courtesy of Arlo Hotels.

Read more travel and hospitality news here.