Backes & Strauss and English National Ballet renew their partnership

Backes & Strauss, the world’s oldest diamond company (est. 1789) is delighted to announce that its partnership with English National Ballet is to continue, entering into its second year.

Marking a celebration of the deepening relationship between these two iconic brands, Artistic Director of English National Ballet, Tamara Rojo is to become a brand ambassador for Backes & Strauss. English National Ballet’s partnership started in 2013 where Tamara endorsed the beautiful Victoria Collection.

Led by Tamara Rojo, English National Ballet brings world-class ballet to the widest possible audience through innovative collaborations, creative excellence and bold ways of honouring, and adding to, traditional ballet. Established in 1950 by Dame Alicia Markova, who was widely considered to be one of the greatest classical ballet dancers of the 20th century, English National Ballet will turn 65 next year as the UK’s premier ballet company, touring Britain and around the world. Throughout its history, English National Ballet has worked with world-class talent including Rudolf Nureyev, Sir Frederick Ashton, Natalia Markarova and Carlos Acosta.

With meticulous attention to detail and a rich British heritage, Backes & Strauss is the natural fit to partner with the iconic ballet company. Both London-based brands boast a shared tradition of excellence, immersed in grace, finesse and precision whilst inspired by contemporary design. The collaboration will provide a platform for the two leading British brands to deliver unique experiences to their growing consumer bases.

Tamara Rojo, “I am delighted to be an ambassador for Backes & Strauss, and English National Ballet is enormously grateful for its support. I look forward to continuing our collaboration together to highlight our outstanding work.”

Vartkess Knadjian, CEO of Backes & Strauss, added that “As a company proud of its British heritage we are thrilled to continue our partnership with English National Ballet and Tamara Rojo, the quintessential British dance company that through its creativity broadens the appeal of ballet throughout the world.”