Backes & Strauss are delighted to announce the launch of their iPad and iPhone application which is available free on the App Store.

The application allows the visitor to explore the full range of timepieces and catch up on the brand’s latest news and events. The main feature of the app is ‘The Watch Creator’, users are invited to create their own Backes & Strauss timepiece by choosing every element of their dream watch.

This includes the case, the diamond setting, the dial and numerals and last but not least the colour of the strap.

Once finished the visual of the unique Backes & Strauss timepiece can be shared via e mail, or with their nearest Backes & Strauss authorised retailer. For over two centuries, Backes & Strauss has constantly looked forward, pioneering new diamond cutting techniques and enthralling connoisseurs with its compelling designs. Today, Backes & Strauss is part of Franck Muller, a Swiss watchmaking group daring to imagine the future of precision Swiss watchmaking. Our partnership is a meeting of masters, resulting in masterpieces of horology in every detail.

Also included in the app:

  • the main collections
  • different interesting features about the brand and its diamond heritage.

To discover and download the Backes & Strauss new application please click on the following link:

  • Ipad Application:
  • Iphone Application: