Boodles, The Renowned British Fine Jewellery Brand Launch The New Icon Collection 'Maze'

For those that know the Boodles name but are not sure of the background of the company, Boodles have been with us since 1798 and are a classic British brand.

Still family-owned, this world famous jeweller produces wonderful pieces and creative design in-house, showcasing them from their flagship in the heart of London. The latest addition to their extensive catalogue of fine jewellery is ‘Maze’ from the company’s wearable ‘Icon’ range. Maze joins the ever popular ‘Raindance’ and ‘Blossom’ designs both of which garnered excellent reaction from our global readers.

After 200+ years, Boodles will be performing a first for the company as the ‘Maze’ collection will be available as a purely online exclusive from 1st September 2014, with the pieces being placed in-store from October. The collection re-creates the accurate and organised lines of a maze pictured from above; creating a minimalistic design that accentuates the lustre of the gold and diamonds that are framed within.

Concentric circles grow outwards from central diamonds creating a rounded form that provides this bold and graphic collection with a soft and feminine feel.

Boodles, the renowned British fine jewellery brand launch the New Icon Collection ‘Maze’

For those that know the Boodles name but are not sure of the background of the company, Boodles have been with us since 1798 and are a classic British brand.