British Travellers book their holidays online

A recent report from Ipsos, a market research company, has said the the British are most likely to book their holidays online. Their research found that 71 per cent use the web to make arrangements for their trips -this figure stands well above the European average of 57 per cent. In light of these numbers On the Beach, one of the UKs leading online travel agencies, has hailed British tourists as the most Internet savvy group in Europe.

Ipsos released these figures in a report entitled: Intentions and Concerns of Europeans in relation to holidays. The company surveyed over 3,500 Europeans on a wide variety of travel related issues.

Alistair Daly, Marketing Director of On the Beach, comments: “Since the dawn of the Internet era Brits have been quick to adopt new technology and new ways of doing things. This has arguably accelerated over the past few years as people are discovering that the internet is by far the easiest way to book their trips, whether they are looking for a last minute holiday or a thoroughly planned trip.”

Daly continues: “At On the Beach we provide our customers with a wide variety of holiday options that they can access in a matter of minutes – it has really never been so easy to plan a trip away, whether it’s a holiday to Alicante, the Canary Islands or Turkey. We expect that next year even more Brits will be using the Internet for all their travel needs.”