Butcher’s Nourishing Food for Dogs has achieved an extraordinary milestone in donating 2.5 million dog meals via its #NourishEveryDog initiative. Although this is an incredible number, the company says it still has work to do and has announced a target of 3 million meal donations by the end of 2023.

Food donations are not only needed by those with two legs; four-legged friends require help too, which is why Butcher’s Nourishing Food for Dogs, the no’1 British dog food brand¹, has embarked on quite an extraordinary mission.

Through its Corporate Social Responsibility (CSR) efforts, the kind-hearted company has announced it has now donated more than 2.5 million meals to dogs in need via its #NourishEveryDog initiative, and it isn’t stopping there.

Every time the #NourishEveryDog hashtag is used on social media, a meal is donated by Butcher’s, supporting dog homes, shelters, rescue charities and pet food banks nationwide with meal donations.

Since starting the #NourishEveryDog campaign four years ago, over 2.5 million meals have been donated to over 400 charities.

The news comes at a challenging time for pet owners as cost of living pressures mean that 40% of pet owners are anxious about the costs of their pets, with 60% of people seeing an increase in pet bills.

Heartbreakingly, every week over 1,000 people have to make the difficult decision to give up their dog², with the number of dogs in animal rescue centres and rehoming facilities on the rise amidst the cost-of-living crisis, highlighting just how important Butcher’s target is.

Natasha Bryant, Senior Brand Manager at Butcher’s Nourishing Food for Dogs, said, “It’s a really tough time for people at the moment, as the cost of living crisis impacts everything around our day-to-day lives and, sadly, our pets are also feeling this impact. It’s heartbreaking to see the increasing rate of people having to give up their dog, but it does give our #NourishEveryDog initiative all the more purpose.”

“We’re incredibly proud to have donated over 2.5 million meals to over 400 different charities nationwide and have set ourselves an even more ambitious goal of 3 million by the end of 2023. We’re calling for everyone to use #NourishEveryDog on social media – it really is that simple, and a meal is donated every single time it is used!”

Alongside the #NourishEveryDog initiative, Butcher’s employees have been volunteering at different dog charities across the country as part of His Majesty The King’s Big Help Out programme.

Volunteers from the business visited the Thornberry Animal Sanctuary in Sheffield and Blue Cross in Bromsgrove, where they helped the charities in the day-to-day running of the centres, from cleaning animal pens and walking dogs to processing donations and painting agility equipment. Please see more information on the charities that Butcher’s supports, including the #NourishEveryDog initiative, here.

  • ¹ Source: Kantar Total Market | 52 w/e 19.04.23 | Butchers Value share of Main meal dog food.
  • ² Sources: Blue Cross, The RSPCA, The Dog’s Trust and The Kennel Club.

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