Ong Chin Huat immerses himself in Cartier’s latest installation, ‘Into the Wild’, which celebrates its most iconic emblem, La Panthère and is wowed by the iconic luxury brands celebration party, which had a finale to remember.
The panther is Cartier’s most iconic emblem, so it seems apt that the French luxury Maison has created a special installation dedicated to this fascinating creature that first appeared on their products in the form of spots on one of its watches way back in 1914.
Sleek, sensual and strong, the Panthère de Cartier symbol has made its presence felt on many of the brand’s products, from jewellery and leather goods to home accessories, watches, leather goods, eyewear and fragrances.
Into the Wild
The immersive installation was staged at Atelier 3 in Sentul Depot, where the venue was transformed into separate adjoining rooms, each one telling a story or showcasing an aspect of the Panthère de Cartier.
It takes guests on a journey, explaining how this exotic feline became integral to Cartier’s identity. At the installation were actors who told the story of the panther introduced by Jeanne Toussaint, Cartier’s first female creative director, which took place in a recreation of Jeanne’s office on the Rue de la Paix in Paris.
Another room showcased giant screens depicting the first jewellery watch featuring the panther spots and various other stunning pieces of high jewellery by Cartier and famous women like the Duchess of Windsor, Daisy Fellowes, Chang Chen and Maria Carla Boscono among others wearing Cartier jewellery displaying the panther emblem.
Three corridors with three different themes, namely Abstract, Graphic and Naturalist, lead to another room which displayed jaw-dropping Cartier jewellery again with a panther incorporated into their designs.
The displays elicited much admiration before we were led to another larger room, this time with a repertoire of luxury Cartier products – from fine China homeware to handbags, scarves, fragrances and jewellery.
The final stop was a chill-out salon with its pristine white sofas, where refreshments were enjoyed by all in attendance. It was the ideal place to recount the incredible things we saw and reflect on this amazing installation.
A week later, at a venue near KLCC, Cartier again wowed those lucky enough to be invited to a party to commemorate this luxury French Maison’s first public exhibition in Kuala Lumpur. The get-together took place at Sky Garden in the Permata Sapura building.
Cartier invited the VIP guests onto a large terrace overlooking the skyscrapers and saw guests mingling while sipping champagne and delicious canapes. Astonishingly, the world-famous Petronas Twin Towers were lit up in red as a nod to Cartier’s signature colour and to signify something rather special would be taking place a little later.
The Malaysian DJ Irama was brought in to spin some tunes, which helped to put everyone in the right mood for this happy occasion.
Malaysian singer Misha Omar was also present and sang some hit songs to the delight of the guests. behind the bar, skilful bartenders weaved their mixology magic, much to the delight of the celebrities and socialites who dressed up to the nines for this party.
And just when everyone thought that the party couldn’t get any better, the 300-plus guests were invited out to the garden to witness a 10-minute light and drone show which took everyone’s breath away.
The incredible display featured 300 drones which formed images such as the Eiffel Tower, the Twin Towers, a moving panther, the Bunga Raya, fireworks and finally, the brand’s iconic logo and ‘Terima Kasih’ in the night sky. This feat has never been done in the Malaysian capital before and certainly left the guests with an excellent impression of the luxury brand.
For further information on Panthère de Cartier, please visit www.cartier.com.
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