De’Longhi has released the results of its latest nationwide coffee drinkers survey, which shows that people’s drink of choice could be saying more about drinkers’ personalities than previously thought. As a taster, the study reveals that those who opted for a double espresso were the most likely to describe themselves as well-travelled, good in bed, and sophisticated!
The research, from coffee experts De’Longhi, found that participants who enjoyed a flavoured coffee, such as a hazelnut or caramel latte, were by far the most likely to describe themselves as funny (61%) and people-pleasers (34%). Mocha drinkers emerged as having the most sex appeal (16%), while cappuccino fans emerged as the most likely to be well-read (55%).
The most health and environmentally conscious Brits, perhaps unsurprisingly, drink a dairy-free choice like an oat milk latte (27%), while the “life and soul of the party” is the most inclined to favour a cold brew (55%). Other characters to appear from the survey were straight-talking black filter coffee drinkers (40%), romantic iced coffee fans (39%), optimistic black Americano drinkers (32%), popular (23%) cortado fans, and quiet macchiato lovers (45%).
It’s no surprise that two-thirds (64%) think that the type of coffee someone drinks says a lot about their personality, with 38 per cent admitting they have judged someone on what they order. Modern Brits are the most judgmental (59%), compared to over-60s (15%).
Eighty-four per cent think they make a good cup of coffee, which is lucky, as two-thirds (64%) believe being a good home barista is an attractive quality in a person. In fact, 37 per cent think it is such an important quality that they have or would be prepared to end a relationship if someone was making a bad brew.
One in five (22%) likes to get their caffeine hit at a coffee shop, while half (51%) prefer to be a barista at home. Nine per cent would love to make coffee at home but admit they don’t have the right equipment.
De’Longhi Marketing Director UK and Ireland Helen Cutmore said, “It’s evident from this research that consumer tastes really differ. Whatever personal coffee taste or coffee personality consumers have, we have a machine to help them achieve better-tasting fresh coffee at home.
At our UK sampling tour ‘The One Touch Café’ earlier in the year we had thousands of customers use our coffee machines themselves, with 9/10 agreeing that De’Longhi coffee machines let them customise coffee based on their preferences! So, no more compromises to enjoying your quality coffee moment at home.”
The study also revealed that almost eight in ten (79%) Brits consider themselves a ‘coffee connoisseur’, with 18- to 29-year-olds the biggest self-confessed baristas (88%). More than one in ten (11%) go a step further and admit they can be a bit of a coffee snob, so much so that almost a tenth (9%) wouldn’t dream of drinking a cup of instant coffee and even judge those who do (45%).
On average, the nation drinks 60 cups of java a month and spends £47 a month buying ‘black gold’, while Gen Z spends the most, forking out £65. Seventy per cent say that the first coffee of the day is the best, while 35 per cent admit a bad cup of coffee can ruin their morning.
However, the idea that the country runs on tea could be a thing of the past, as 56 per cent of those polled prefer coffee over tea. Latte (46%), cappuccino (39%), flat white (26%), Espresso (19%), iced coffee (19%), and mocha (18%) are the nation’s go-to coffee orders.
Despite the nation’s love of coffee, some terms still leave us scratching our heads. Bulletproof Coffee (59%), Lungo (55%), Ristretto (55%), Demitasse (51%), Cortado (48%), and Macchiato (38%) all confuse our coffee brains.
What Your Coffee of Choice Says About YOU
- Latte (the most popular coffee voted by 46%) – most likely to have a degree and to be a bookworm
- Cappuccino (the second most popular coffee, 38%) – most likely to be well-read
- Flat white (The third most popular coffee, 25%) – most likely to be a culture vulture
- Double Espresso (19%) – most likely to be well-travelled, sophisticated and a good lover
- Iced coffee (19%) – Most likely to be romantic and enjoy simple pleasures
- Mocha (18%) – Most likely to be fiery and have sex appeal
- White Americano (17%) – Most likely to be green-fingered
- Flavoured coffee (15%) – Most likely to be funny and a people pleaser
- Black Americano (13%) – Most likely to be optimistic
- Oat milk latte (10%) – Most likely to be environmentally conscious
- Macchiato (9%) – Most likely to be quiet
- Black filter coffee (8%) – Most likely to be a straight talker
- Cold brew (5%) – Most likely to be the life and soul of the party
- Cortado (3%) – Most likely to be popular
For more information on De’Longhi and its range of coffee products, visit https://www.delonghi.com/en-gb.
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