Costa del Sol is bidding adieu to 2024 in a buoyant mood, thanks in no small part to another stellar year for its tourism sector. Given the fantastic range of cultural, nature, wellness, and gastronomic offerings lined up in 2025, it will undoubtedly look at the forthcoming year with even greater optimism.

With the arrival of 2025, the Costa del Sol is positioning itself as a destination that offers renewed proposals aligned with current tourism trends: sustainability, culture, gastronomy and wellness.

For those looking to fulfil the classic New Year’s resolutions, such as disconnecting from stress, connecting with nature and discovering new cultures, the province of Malaga offers a series of experiences adapted to each traveller profile.

Below are some examples of what visitors to the Costa del Sol in 2025 can expect:

Cultural experiences: The Costa del Sol will continue in 2025 with an extensive cultural agenda that includes the expansion of venues such as the Picasso Museum Malaga and new exhibitions at the Centre Pompidou.

In addition, municipalities such as Ronda and Marbella will be offering renewed historical routes, where travellers will be able to discover the architectural heritage and local traditions.

Ecotourism and contact with nature: Sustainable tourism is gaining prominence with the promotion of hiking routes in places such as the Caminito del Rey and the Sierra de las Nieves, which has recently been declared a National Park. Outdoor activities, such as cycle touring and bird watching, will allow visitors to explore the unique biodiversity all year round.

Gastronomy: Culinary offerings will be one of the main attractions for 2025. The choice is key to attracting even more visitors, and the Costa del Sol has this covered with more than 10 Michelin-starred restaurants and a variety of gastronomic markets that bring local flavours to travellers from all over the world.

Wellness and relaxation: Wellness tourism is expected to continue growing next year thanks to an already established and growing list of spas, boutique hotels and retreats dedicated to relaxation and care of the body and mind. The Costa del Sol is consolidating its position as a perfect enclave for relaxation thanks to its privileged climate and modern wellness facilities.

Golf and inland tourism: Internationally recognised as the ‘Costa del Golf‘, the province boasts more than 70 first-class golf courses, catering to all skill levels wanting to enjoy this sport all year round. Furthermore, inland tourism will offer unique experiences in charming villages such as Frigiliana, Mijas and Antequera, where travellers can discover a wealth of culture and nature that complements the sun and beach offerings.

For adventure lovers, the Costa del Sol offers activities such as climbing, canyoning, snorkelling, and kayaking in unique environments such as El Chorro and the beaches of Maro. In addition, natural parks, such as the Sierra de Grazalema and the Sierra de las Nieves, provide the opportunity to go hiking and explore breathtaking mountain scenery, canyons, and caves.

Costa del Sol Expects in 2025
According to industry projections, tourist arrivals are expected to increase next year to more than 15 million visitors, surpassing pre-pandemic figures. Its focus on diversifying its offerings and commitment to sustainability will be key to attracting an increasingly demanding public.

Costa del Sol will head into 2025 with the intention of positioning itself as a benchmark destination not only for its traditional sun and beach offerings but also for its ability to reinvent itself through culture, nature and wellness experiences.

In a time when travellers are looking for more personalised and conscious experiences, the Malaga coast will be seeking to consolidate its position as a benchmark for those who wish to fulfil their New Year’s resolutions through travel.