It’s no secret that caring for the environment and looking after wildlife is top of most agenda’s. Champagne Laurent-Perrier Cuvée has adopted this brilliantly and is leading from the front with its spectacular Rosé Butterfly Robe, and in addition to the gorgeous looks, the very special edition also comes with an important message.
Although the weather might be a little indifferent currently, that’s not a problem for fine champagne; it is the perfect drink to enjoy indoors and out. Last week we published a guide to great drinks you can enjoy in the summer, and Laurent-Perrier’s Cuvée Rosé Butterfly Robe was due to be an integral part of the guide.
However, the limited-edition Cuvée Rosé Butterfly Robe is so exquisite and carries the hugely important message of protecting the environment, we felt it unfair for it to share the spotlight and chose instead to write a standalone piece.
Regular readers of Luxurious Magazine will know that we are very keen on supporting the environment, which extends further than the magazine itself. A couple of years ago, I wrote and submitted a biodiversity plan for a region of England which I am pleased to say was fully adopted by all local political parties, and the fruits of my labour are now being enjoyed by 100,000s of people as well as the local wildlife.
The limited-edition Cuvée Rosé Butterfly Robe is another positive step in the right direction and clearly demonstrates Champagne Laurent-Perrier’s views on caring for nature and the environment.
The robe’s design is quite extraordinary, and when in place, butterflies cover the entire bottle. The butterfly is an emblem that will remind people to always do their utmost to protect and preserve the environment and is a testament to the varied and vibrant ecosystem many of us take for granted.
Laurent-Perrier is far from a stranger when it comes to caring for the environment. From grapes to glass, the Maison ensure that product waste is kept to the bare minimum. For example, they regenerate the soils they use by sowing floral fallow plants and, at the same time, do all they can to ensure that any pollution is kept to the bare minimum.
The Cuvée Rosé Butterfly Robe is in a rose gold colour and adds a beautiful extra layer of luxury to what is already a luxurious beverage. It’s something that will wow guests and friends, and the best bit is it will act as an ideal opportunity to remind others of the importance of caring for the environment, and in addition to this, it can be re-used on future bottles.
Laurent-Perrier’s Cuvée Rosé was crafted using cold maceration and is both fresh and elegant. It is perfect for pairing with marinated raw fish, grilled prawns and red fruit desserts. With its exquisite looks and flavour, it’s an ideal drink to enjoy across the summer months.
Daniel Brennan, PR & Communications Director at Champagne Laurent-Perrier, said: “As growers and producers of fine Champagne wines, we at Laurent-Perrier strive to ensure that all our actions show continual respect for the environment and natural resources. That’s why our new limited-edition robe is so important this year in truly reflecting our dedication to preserving the ecosystem, a cause we continue to look at in terms of balanced use of terroirs and soils, careful management of resources and a reduction of waste at source.”
Laurent-Perrier takes its commitment to sustainability further than just its French vineyards. The Maison has also partnered with the wild plant conservation society, Plantlife, becoming a Corporate Patron. During the remainder of the year, Laurent-Perrier will be working with Plantlife on more activities to help support the conservation society’s ongoing efforts.
Laurent-Perrier Cuvée Rosé Butterfly Robe – Where and how?
The limited-edition Laurent-Perrier Cuvée Rosé Butterfly Robe is available to purchase from the world-renowned department store Selfridges for £79.99 (75cl).
For more information on Laurent-Perrier, please visit www.laurent-perrier.com.
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