Dutch Frisian model Doutzen Kroes is the new Brand Ambassador for lingerie brand Hunkemöller
The collections will be called “Doutzen’s Stories” and each collection will tell a little bit about her whether through lingerie, swimwear or her dedicated sports range.
The ‘reveal’ event was built around a stunning show presented by Hunkemöller’s CEO Philip Mountford revealing Doutzen with a video first, followed by the moment everyone was waiting for: Doutzen on stage. The audience loved to see her in person and was very enthusiastic about her appearance.
Philip Mountford, Hunkemöller’s CEO: “I am delighted that we have secured Doutzen Kroes as our new Brand Ambassador. Doutzen truly represents our brand values and as one of the top models in the world, she will help endorse our brand awareness on an international scale. She is a natural, radiant, beautiful, glamorous and of course very sexy woman. Over the next two years, we will work with Doutzen to design outstanding brand collaborations.”
Alexandra Legro, Global Marketing & Communication Director at Hunkemöller presented an interview video about “Her story” introducing Doutzen in a very charming way and telling a bit more about her.
“We are really proud to have Doutzen joining us as our new Brand Ambassador. Her personality and her passions are going to inspire a whole new direction for our products, our marketing and create some truly unique campaigns.”, says Alexandra Legro.
Doutzen presented key looks from her first lingerie collection for Hunkemöller called “Doutzen’s Stories”. The collection reflects Doutzen’s passion for lingerie and includes different lingerie sets, bodies, a bralette combined with a high waist slip, a seductive jumpsuit, a slip dress and a kimono.
Together with Zoë Price-Smith, the brand’s Design Director, Doutzen introduced her collection with a “Living Installation” – models presented selected lingerie looks in a performance bringing the campaign look & feel to life.
Doutzen Kroes about her collection: “I’m in the fashion business for quite some time now, but I never had the chance to design my own collection. This is an amazing new opportunity for me and I’m really proud to show the world a bit more about me and my passion for lingerie – through my collection for Hunkemöller.”
Doutzen’s Stories – Where and how
The first “Doutzen’s Stories” lingerie collection will be available online from 27 October 2016 with an exclusive pre-sale and instore as of the 31st of October 2016. Prices vary from €14,99 to €44,99.
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