Sales of a luxurious range of anti-ageing skincare launched by Dr Lamia Eltohamy, one of the UK’s most skilled cosmetic practitioners have leapt by almost a third since the lockdown.
Dr Lamia’s 24 Hour Anti-Age Luxurious Cream and Comfort Anti-Age Eye Cream is said to minimise wrinkle depth after just 14 days thanks to a uniquely high dose (3.6%) of TCR3-Plus®. This active ingredient complex protects telomere DNA and increases skin cell life and functionality. Interactions on Dr Lamia’s website have doubled since people were asked to stay at home last month, with sales increasing by 30% as many seek luxury products which can be delivered.
The products contain a bespoke combination of ingredients and no parabens, phthalates, sulfates, PEGs, mineral or silicone oils. The active peptide Eyeseryl in Dr Lamia’s Eye Cream is said to minimise dark circles and puffiness. In contrast, the 24H Cream’s olive extract rapidly increases the skin’s moisture, elasticity and smoothness throughout the day and night.
Both products contain vitamin E, which is a key antioxidant to prevent the skin from environmental damage caused by UV and free radicals. They also contain a high level of glycerin which will hydrate and smooth parched winter skin.
Dr Lamia commented: “People have joked that the stress surrounding the COVID-19 situation is causing them to age faster than usual, and that could explain why my anti-ageing range is proving popular at the moment. We’re all facing challenges, and it’s natural that we feel in need of a treat, so I’m glad to be delivering a little luxury with my high performance and cruelty-free creams.”
Also created with expert care, Dr Lamia’s Cleansing Cream Mousse includes glycerin and fatty acids to gently remove make-up and any other impurities without stripping the skin of essential moisture, while the White Lotus Flower extract stimulates and heals. The mousse will leave the skin feeling hydrated and smooth, the perfect base for any skincare and make-up routine.
The Dr Lamia Cosmetics range is available on drlamia.co.uk. The 24 Hour Anti-Age Luxurious Cream is £150 and is shortlisted for a Pure Beauty Global Award in the Best New Premium Anti-Ageing Product category. The winners will be announced during a webcast in May. Dr Lamia’s Comfort Anti-Age Eye Cream and Cleansing Cream Mousse are both priced at £100.
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