From today, travellers will discover a Miami International Airport re-enchanted by Eden by Perrier-Jouët: an all-encompassing digital experience that reinvents the spirit of Art Nouveau.
Created by the Chicago-based artists Luftwerk, this ephemeral piece will immerse air passengers in an exuberant celebration of the energy of nature: a theme that will be explored in greater detail at Design Miami 2017 and the associated Eden by Perrier-Jouët event.
The eye-catching pop-up is the latest manifestation of the Maison Perrier-Jouët’s enduring tradition of crafting nature into art.
Founded in 1811, the Maison’s free spirit and creative energy fueled a fruitful partnership with Art Nouveau pioneer Emile Gallé, who designed the Maison’s iconic anemone motif in 1902. Today, that energy has inspired a series of immersive experiences that re-wild the world with digital flair.
At the Miami International Airport pop-up, a covered passage will offer a self-contained environment for Luftwerk’s creation. Just as at the full-scale Eden by Perrier-Jouët event, the artists will be using projected colour and light in captivating new ways. On the outer wall of the passage, a screen reveals the details of Perrier-Jouët’s collaboration with Luftwerk, while champagne flutes perched on golden reeds and a bottle display invite onlookers to discover the Maison’s prestigious Belle Epoque range.
The pop-up supplies an introduction to the exclusive artistic collaboration that Perrier-Jouët will be presenting both at design Miami 2017 and at an unexpected urban location for Eden by Perrier-Jouët. Each piece acts as one step in a journey, with Luftwerk’s three-dimensional tapestries of colour providing a captivating illustration of the Maison’s signature Art of the Wild.
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