New Tour Operator Eurowings Holidays to Officially Launch on 1 April 2025

Eurowings, part of the Lufthansa Group and the largest leisure airline in Germany, has announced it will launch its own dedicated tour operator, Eurowings Holidays, on 1 April 2025.

The establishment of a dedicated tour operator by Lufthansa is a strategic move. It will take over the staff and IT systems of tourism entrepreneur Karlheinz Kögel in Baden-Baden, whose businesses include the HLX Group.

The move allows Eurowings Holidays, which has already been entered into the commercial register in Cologne as Eurowings Holidays GmbH, to speed up any transition processes by utilising longstanding, proven experience.

Initially, around one hundred tourism experts will work for Eurowings Holidays GmbH. Fifty of these will come from Binoli GmBH, one of the HLX Group’s subsidiaries.

Eurowings Holidays, which will be under the Lufthansa Group umbrella, will be able to offer customised holidays from a single source. Maximum flexibility will be one of the new tour operator’s key calling cards, with low deposits, the ability to rebook free of charge, and the option to cancel at what many would consider to be a very reasonable price.

Advanced technologies will play a significant role in scaling up and establishing Eurowings Holidays, which will include expanding to a more data-driven business model.

Eurowings Digital GmbH (another of the companies under the Lufthansa Group umbrella) will play an integral part in achieving this. The digital-focused specialist company has a team of experts specialising in AI, data science, and e-commerce, who will be used to help establish and lay the groundwork for any future expansion at the new tour operator.

Eurowings’ specialist digital company was founded in 2018 and is located in Cologne’s Schanzenstraße start-up district. Today, it employs around three hundred experts hailing from 36 countries.

Eurowings Holidays marks the next step in the airline’s tourism expansion. With CEO Jens Bischof at its helm, Eurowings has evolved from a carrier focused on business travel into a fully-fledged, successful holiday airline. With the addition of Eurowings Holidays, the airline will undoubtedly be much better positioned to cope with what these challenging economic times might have in store.

Lead image: Karlheinz Kögel and Jens Bischof.