Ong Chin Huat Believes You Got to Have ‘Feith’

We pay a visit to a new shoe boutique called Feith in the heart of Kuala Lumpur filled with a sophisticated European sensibility.

Cinderella would have felt right at home at Feith, a multi-brand shoe boutique which just opened its doors in Kuala Lumpur in December last year.

Founded by former lawyer Soo Shea Pin and her daughter Wenfei, Feith (the name comes from Wenfei’s name) is a purveyor of chic and stylish shoes for ladies who demand high-quality footwear yet crave comfort and style.

Shea Pin explains: “We believe that women should look not only good in their shoes but also feel good…just looking good doesn’t justify the pain and discomfort some women have to endure. Why do women have to suffer in heels and struggle silently in pain?” she asks rhetorically.

Handcrafted in Europe using the highest quality materials, the store carries three shoe labels at the moment.

These are the namesake Feith, London, which is made in Alicante, Spain, by a family of shoemakers which span four generations. Jonak, Paris, a chic Parisian brand created by the Nakam family in the 1960s and a top performer in the prestigious Galeries Lafayette and S. Novio, a luxury shoe brand founded and designed in London.

Catering for the sophisticated career woman, socialite or fun-loving girl-about-town, Feith has something for every woman to suit any occasion.

“We are looking out for more hidden European brands to bring freshness and elegance to the shoe industry,” Shea Pin says.

Wenfei added: “We are very focused on curating a beautiful amalgamation of elegance, chic & sensual styles in our store to tell our story of what FEITH represents & what women want in shoes. We hope this comes across when you visit our store!”

And the beautifully decorated store is reason alone to visit. Feminine and sumptuous, the Feith store is based on floral touches, with pink and gold being the predominant colours.

Reminiscent of an elegant 18th-century drawing room or boudoir, plush seating and gold-accented tables and shelves make this store a delight to shop in.

For further plans, Wenfei says they plan to launch Feith in London within the next two years. An online shop is also in the works.

Feith London is at G11, Ground Floor Fahrenheit 88, No.179 Jalan Bukit Bintang, 55100 Kuala Lumpur. Tel: +603.2110.3387