Ferrari is pleased to announce the official opening of Meridien Modena’s newly presented showroom in Lyndhurst, Hampshire.

Meridien Modena is the latest dealership in the UK to display Ferrari’s new Corporate Identity which was first introduced in 2010 and is gradually being rolled out across the dealer network in all markets.

Meridien Modena has had its base in Lyndhurst since 1988 and has represented Ferrari in the south of England since the year 2000. Meridien Modena has a dedicated team of 30 people, which includes seven Ferrari Factory Trained Technicians as well as three apprentices from the Ferrari North Europe Apprentice Programme. Meridien Modena is a part of the Meridien Group which is privately owned by Mr John Butt and his family, formed in 1988 and currently operating from 4 different sites across the south of the UK.

Matteo Torre, Regional Manager for Ferrari North Europe, commented: “Ferrari’s new brand identity is designed to provide a welcoming environment for customers, who can relax and enjoy the purchase and ownership experience. Ferrari is committed to providing the highest level of customer care and we are delighted to see the newly modernised showroom opening here in Lyndhurst as I know we have many enthusiastic clients in the area whose experience with the brand will be enhanced by the facilities we are opening here today.”

The new state of the art showroom features a brand new waiting room, dedicated handover bay, and a fully-detailed “Atelier”. The Atelier is modelled on a facility at the factory in Maranello, where customers can chose from a range of options to personalise their new Ferrari. The direct translation of ‘Atelier’ from French origin is ‘Artists Workshop’.

John Butt, Chairman of Meridien Modena, commented. “We have completed extensive work to the Ferrari showroom facilities in record time, and I am delighted to see how our investment and improvements to the Lyndhurst facilities ensure that we meet the very high standards expected from the Ferrari brand. We are confident that our clients, existing and future, will enjoy the new showroom as much as we enjoy working here.”