Ford has teamed up with Lucasfilm and Disney to challenge three adventurers, known for their athletic and adventurous ability, to an Indiana Jones-esque race across England to celebrate the launch of Disney and Lucasfilm’s Indiana Jones and the Dial of Destiny movie.
Inspired by the rebellious, restless and uncompromising character of Indiana Jones, the racers will need to draw on their own adventurous spirit as they race nearly 400 miles to the finish line. But in a truly 21st-century twist, they can’t use carbon-emitting transport while searching for the hidden new all-electric Ford Explorer.
By following clues placed in top-secret locations inspired by the iconic film franchise, the explorers will get closer and closer to discovering the Ford Explorer. Throughout the 48-hour race, our intrepid racers will have to drum up support from their followers, with one of the lucky fans of the winning racer awarded a year of adventures with the use of a brand-new Ford Explorer*.
It comes as new research by Ford has found 70% of Brits like to be more adventurous and are actively seeking new experiences, with almost half (49%) wishing they had more adventure in their lives. In fact, 44% of Brits feel a sense of accomplishment when they complete something new and adventurous, with a further 32% feeling exhilarated and 32% feeling proud.
Additionally, 72% believe that adventure has a positive impact on their mental health. Everyone’s adventures are different and come in all shapes and sizes; 21% would like to explore a new town or city with their family, 18% would like to try hiking, and 14% want to go to the countryside.
Ford and Indiana Jones have adventure running through their DNA, and with a high-octane race ahead, Ford has carefully selected three budding adventurers to take on the challenge, get out of their comfort zones and show their followers what they are made of.
The racers are:
Lynn Jung: Lynn has been awarded as the Best Female Athlete at the Red Bull Art of Motion parkour and freerunning competition. She’s also been a trailblazer in the professional parkour scene, leading the way and inspiring a younger generation of girls who want to get into the sport.
Heather Fisher: After an illustrious career for the England women’s rugby team, including winning the 2014 Rugby World Cup, Heather represented Team GB in the Rio 2016 Olympics. She has recently starred on SAS: Who Dares Wins and the BBC’s Go Hard or Go Home.
Catherine Capon: Naturalist and environmentalist who is passionate about responsible ecotourism. Catherine’s mission is to inspire people to choose wildlife destinations for their vacations and inspire others to live more consciously on our planet.
In addition to the racers, Ford ambassador and real-life adventurer Aldo Kane will kickstart proceedings and carefully watch the race unfold. Aldo has completed challenges very few people have, recently reaching the summit of Everest, and will be at the finish line to welcome the winning influencer as they reach the home straight.
On his involvement in the race, Aldo commented, “It’s no secret that I like to take on new challenges, and I encourage everyone to step outside their comfort zone to experience new things. Ford is a great advocate of adventurous lifestyles, and they have supported me to get where I need to be in order to complete whatever I set my mind to.
This race empowers and inspires those who are looking for new experiences and adventure in their lives and I cannot wait to follow Lynn, Heather and Catherine to see who wins!”
Pete Zillig, director of marketing at Ford of Europe, added, “Indiana Jones is a character who is rebellious, restless and uncompromising, which is exactly the spirit we are channelling with our new all-electric crossover. I can’t wait to watch these modern-day explorers search for the EV that says Explorer on the front!”
On the partnership, Owen Dommel, director of Partnerships and Promotions at Walt Disney Studios UK, said, “Teaming up with Ford feels like such a natural collaboration ahead of the launch of the new Indiana Jones and the Dial of Destiny movie.
Both brands stand for adventurous spirit, and both are linked by two iconic explorers – Ford’s New All-Electric Explorer and Indiana Jones himself. Coupled with Lynn, Heather and Catherine’s quest to track down the Explorer, we have a campaign that truly embodies the adventurous spirit that Indy stands for.”
The race comes as Ford is embarking on its greatest adventure to date, as the new all-electric Explorer 1 teams up with this summer’s blockbuster, Disney and Lucasfilm’s Indiana Jones and the Dial of Destiny, for its latest advertising campaign.
Referencing the iconic imagery and celebrated music from the legendary film franchise, the new campaign features the mid-sized crossover embarking on a cross-continental adventure with a cameo from a very familiar-looking silhouette.
To enter the competition and be in with a chance to win a brand new all-electric Ford Explorer for a year of adventure, visit the Ford website here, or all you need to do is choose your favourite racer and post your tip to help their journey from 9.00 on 30th June, to 17.00 on 1st July.
Make sure you include all of the following tags to be entered into the prize draw @FordUK, @DisneystudiosUK, #IndianaJonesandtheDialofDestiny. If your racer wins, you’ll then be entered into the prize draw! Full terms and conditions apply.
*The all-new Ford Explorer is available to reserve now at Ford.co.uk.
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