The Malaysian food company Freshable has announced a collaboration with Canon Malaysia, the renowned manufacturer of high-quality cameras and imaging products, to commemorate National Camera Day, which takes place on 29th June.
In readiness for the special occasion, Freshable has been working hand-in-hand with Canon to organise a one-of-a-kind content creation workshop at Utama Farm, a sustainable urban farm located in Petaling Jaya, aimed at inspiring individuals to unleash their creativity and explore the world of photography and videography.
As a pioneer in the meal kit industry, Freshable has revolutionised how people prepare meals at home, providing convenient, pre-portioned ingredients and chef-inspired recipes, inspiring food enthusiasts, home cooks, and photography enthusiasts alike.
With this collaboration, both companies want to empower content creators, whether they are photography enthusiasts, amateurs, or professionals, encouraging them to capture stunning images, preserve memories, and express their unique perspectives.
Dubbed the “Farm to Table” fun workshop, Freshable presented guests with their camera-ready plates of food and meal kits on display, centring the freshness and quality of their ingredients.
Participants got to put the latest Canon cameras to the test as they experienced the art of capturing beautiful moments and sharing joyous occasions with loved ones through food photography and videography.
“Through the lens of creativity, Freshable and Canon unite to capture the essence of culinary artistry. With this workshop, we bring the world of food and photography to life, inspiring both amateurs and professionals to savour every moment and share joy through the lens.
We are honoured to have this opportunity to collaborate with a pioneer such as Canon to celebrate the art of photography this National Camera Day, and we welcome partnerships with all brands that share our passion for innovation and creativity,” said Adeline Tang, Co-founder and CEO of Freshable.
At the launch announcement, the food company took the opportunity to unveil its La Tomatina-themed recipes that are planned for the month of July and August this year, reinforcing the company’s commitment to providing convenient yet nutritious meals for all. For more information about Freshable, please visit their website at https://freshable.co/.
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