Following Guebly’s recent launch in London with The Limited Edition, the brand is now bringing its wares to Dubai in a partnership with the prestigious retailer Perpétuel Gallery.
Guebly’s timepieces are known for their outstanding craftsmanship and finishing, combining elegance with an understated design that makes them ideal for daily wear. Launched just seven months ago, in in Geneva, the young brand has already gained swift recognition with its debut watch, the Prologue.
With a highly limited production of just a few dozen pieces per year, each Guebly watch reflects deep thought on what a timepiece should be: an everyday companion timepiece with exceptional finishing.
Perpétuel: Ambassador of Excellence
After the success of its ‘Prologue’ model among discerning collectors, the independent watchmaker Guebly is excited to announce its arrival in the Middle East, with the opening of its first point of sale in Dubai in partnership with Perpétuel Gallery.
Located in the heart of the Dubai International Financial District, Perpétuel is renowned for its deep expertise in independent watchmakers. This makes it the perfect partner for Guebly in a region where clients seek innovation and timeless design.
Founded by Hamdan Bin Humaid Al Hudaidi, Perpétuel has quickly established itself as a premier destination for collectors. It offers unique pieces and exclusive collaborations with lesser-known independent watchmakers who are revered for their creativity and craftsmanship.
The boutique’s contemporary setting is admired for its meticulous attention to detail and expertise in curating high-quality watches. Its ability to offer bespoke experiences aligns perfectly with Guebly’s philosophy of delivering timepieces that are substantial in horological terms yet effortless to wear.
These creations blend exquisite finishing with contemporary classic design, catering to the discerning tastes of Middle Eastern collectors.
Hamdan Bin Humaid Al Hudaidi, Founder of Perpétuel, said, “We are honoured to welcome Guebly into our collection, as the brand embodies the very essence of artisanal watchmaking. This partnership offers a unique opportunity to introduce our clients to timepieces that balance exceptional craftsmanship with a refined, elegant design that makes it perfect for everyday wear.”
Adnane Kerd, Founder and CEO of Guebly, added, “We’re thrilled to open our first retail space in Dubai with Perpétuel. Hamdan’s expertise and passion for independent watchmaking make him the ideal partner for our expansion into the Middle East, where there’s a growing appreciation for high-end, elegantly designed watches.”
The boutique marks the second milestone of Guebly’s expansion, following the brand’s in the UK with The Limited Edition. With this opening, Guebly continues to build its network of exclusive retailers, reinforcing its presence in key strategic markets. The brand’s future in Dubai looks bright, with exciting prospects for further growth in this dynamic region.
Prologue: A Masterpiece of Everyday Elegance
The ‘Prologue’ watch is unlike any other. It represents the pinnacle of everyday luxury, offering a design that is both subtle and elegant while featuring the kind of exceptional finishing typically reserved for the most prestigious brands.
Developed in close collaboration with Voutilainen & Catin’s ateliers, hand-finisher Nathalie Jean-Louis, and prototype specialist Thomas Aubert, every detail of the ‘Prologue’ has been meticulously crafted to deliver a truly remarkable timepiece.
Its sleek case, superb finishing, and precision movement are a testament to the expertise of the artisans behind Guebly’s success.
The story of the independent Swiss watchmaking brand Guebly is just beginning. With a continued focus on retrograde movements, Guebly’s mission is to push the boundaries of horological design and technical mastery while maintaining a cohesive aesthetic vision.
The next major milestone for the brand will be unveiling the Chapter 1 watch in the coming months, launching an exciting new phase in Guebly’s evolution.