This December, Heura are installing a vegan Christmas Sandwich pop-up in London’s Charing Cross Road. Heura’s Christmas Sandwich pop-up will not only be spreading some cheer, it will also be spreading vegan mayo on 5,000 planet-conscious Christmas sarnies, all of which will be given away free!

The Heura Christmas Sandwich pop-up will be a very special festive feast that brings together the classic flavours of a Christmas dinner in a way that’s better for the earth.

Imagine tucking into rosemary & thyme Heura’ turkey’ seared in extra virgin olive oil and layered with tangy cranberry-infused vegan mayo, herby Parmentier potatoes mixed with Heura’ sausage’, before being sprinkled with crispy onions, pickled red cabbage and topped off with rich mushroom gravy.

To avoid any disappointment, all you need to do is be towards the front of what could be a lengthy queue to ensure you get one before they run out!

The bright yellow pop-up will bring the Mediterranean sunshine to the streets of London, inviting everyone to tuck into the UK’s favourite festive treat with a twist. For each sandwich unwrapped, hungry diners save 0.51kg of CO2 emissions, 506L of water, 1.32m2 of land and 0.45kg of cereals and soy, with six chickens and one pig saved for every 100 sandwiches given away.

Bernat Añaños, a co-founder of Heura, said: “At Heura, we believe in celebrating family and food traditions, and what better way to protect the things we love most than updating them to be better for the planet, people and animals. So, we created the Heura Christmas Sandwich pop-up for this holiday season to offer Londoners a more sustainable choice to enjoy one of the most beloved holiday dishes. London is the global stage, and we’re going to make a huge sunshine yellow splash!”

With a growth of 460% in the last year, Heura is the fastest-growing 100% plant-based meat company in Europe. By creating a range of meat successor products, the brand is accelerating the protein transition by providing healthy, clean, and accessible products for those who want an ethical and sustainable alternative to meat.

About the company
Heura is a 100% plant-based meat start-up. Its mission is to create solutions that make the current food system obsolete and accelerate the transition to a world in which animals are out of the protein production equation. Its roots and culinary tradition from the Mediterranean are reflected in its products: clean label, high nutritional values, and flavour.

The company was founded by food activists Marc Colona and Bernat Añaños in April 2017 and is currently present in 4,000 points of sale across 17 countries, including Spain, Andorra, Portugal, France, the Netherlands, Singapore, Hong Kong, Chile, and the United Kingdom.

Christmas Sandwich Pop-up information:

  • Opening hours: 11:00 am until they run out!
  • Dates: Thursday 9th – Tuesday 14th December
  • Address: 58 Charing Cross Road, London, WC2H 0BB.

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