Holland & Holland has announced a five-year collaboration with Overfinch, the renowned Range Rover enhancement and tuning brand. The partnership will see pinnacle models from the Land Rover marque, themed using Holland & Holland’s signature design elements, each becoming refined expressions of British field sports excellence.
The first in the exclusive offering is based on the Range Rover SV model, styled in homage to Holland & Holland’s flagship shotgun, the ‘Royal’. The edition, passed through the expert hands of Overfinch, will become the quintessential British take on automotive luxury. Limited to just twenty-five examples, the ‘Royal Edition’ will embody the core design principles vigorously exemplified by both brands: peerless craftsmanship fused with modern innovation, performance and luxury.
The two British brands found further symbiosis in their mutual pursuit of perfection. With a heritage tracing back nearly two centuries, a deep-seated pioneering culture, combined with a mastery of craftsmanship, has earned Holland & Holland a standing as the hallmark of fine British gunmaking.
Overfinch, at its mid-century milestone – equally aspirant in its desire to fulfil the wishes of the world’s most esteemed aesthetes – is widely regarded as having recreated some of the most coveted, spectacular and exclusive Land Rovers of our time.
The partnership, which will evolve over the next five years, was stimulated by the wishes of mutual clients.
The collectors of both prestigious firearms and automotive excellence urged the two brands to further the relationship first founded in 2009, to create a modern, exemplary take on the ultimate British shooting accessory.
The Holland & Holland ‘Royal Edition’ by Overfinch will be unveiled in 2025 and is available worldwide.
Michael Ray-Jones, Head of Marketing, Holland & Holland, commented, “Holland & Holland is excited to embark on a new five-year relationship with Overfinch. The collaboration will see contemporary iterations of the much-loved Holland & Holland Range Rover, in addition to collectable editions of Overfinch Heritage and reimagined Defender models, along with exceptional accessories for the sporting gun.”
Chairman and CEO of Overfinch, Kevin Sloane, added, “We are honoured to once again partner with Holland & Holland and look forward to creating ambitious statements of automotive luxury designed to delight enthusiasts of both of our renowned brands. We look forward to embarking on this new venture together.”
Please visit HollandandHolland.com for further information.