The Hurlingham Polo Association is aiming to create their own niche among the leading premium sporting and lifestyle brands by initially launching a clothing collection with lifestyle products coming in 2017

The Hurlingham Polo Association (HPA) has announced plans to license the prestigious HPA brand across the world, with King of Games Ltd. in the UK marking the “first chukka” in the development of the international Hurlingham Polo brand.

With its brand values built around authenticity, integrity, quality and style, the brand is looking to becoming a global sporting and lifestyle brand. Their rich history and heritage, coupled with the authority that the HPA holds in the sport of polo, gives it a strong association with the glamour and cachet of a game which is becoming increasingly popular across the world. The HPA is perfectly positioned to become an industry leader in this field.

King of Games Ltd. will initially launch with an On / Off Field Collection, which will include performance playing kits, as well as must have authentic products for training and sporting casuals.

As they develop their clothing and lifestyle products in the coming months and years, they will retain their authentically British and absolutely international appeal. The Lifestyle Collection is coming soon, scheduled for launch in early 2017, with technical performance casual wear, smart casual and tailored clothing.

As the organisation responsible for the English national polo team, they are proud to have been involved in the design and development of a complete line of England Polo products. Saturday’s Coronation Cup showcased the debut of the brand new England kit, revealing a new design that is truly unrivalled and brings a new era to the game.

Made in the UK, the shirt features a polyester micro knit fabric with moisture management properties keeping the player cool & comfortable. The back mesh panel is the most-unique feature with the fabric commonly used in cycling products, allowing for maximum horizontal & vertical stretch for ease of movement perfect for the vigour of Polo.

Oliver Hughes, Deputy Chief Executive at the HPA, said, “We are really excited to reveal the new playing kit; we have put a lot of effort into researching how the quality of the playing kit can be improved and are really pleased with how the shirts have turned out. The bespoke fabric and flexibility coupled with the breathability will allow players to perform better on the field, whilst staying cool for longer, allowing them to increase their work rate.”

This ground-breaking design not only looks to improve the game experience for players but also reflects how the sport is changing and growing. The sport is faster and more competitive than ever before and the new kit will give the team a new edge on the pitch.