Interbrand Releases 2016 Best Global Brands Report: Apple and Google hold the top two spots, Tesla and Dior join the list
Leading brand consultancy Interbrand named Apple, Google and Coca-Cola the three most valuable brands in its 2016 Best Global Brands report, with technology and automotive brands dominating the ranking, and Tesla and Dior entering the top 100 brands.
Now in its 17th year, the report reveals the Anatomy of Growth and will feature an insider’s view of how great brands grow great businesses.
Some of the ‘Movers and Shakers’ from the luxury industry in 2016
- Hermés continues to move up, improving upon its 22% increase in brand value last year
- Louis Vuitton remains on top
- Gucci also moves up after moving down last year
- Cartier, Tiffany & Co and Burberry move down
- Prada and Ralph Lauren plummet down the rankings
- Hugo Boss falls out of the top 100
- New entrance of Dior into top 100
“It’s clear the best global brands are not just weathering change, but driving it,” says Jez Frampton, Interbrand’s Global Chief Executive Officer. “They understand their Anatomy of Growth is complex, unique and personal; they look inward and outward, expand into new markets, and create better experiences to grow their brands and businesses.”
For the fourth year in a row, Apple and Google claimed the top positions. Apple’s brand value grew by 5 percent to USD $178,119 million, while Google’s brand value rose 11 percent to USD $133,252 million. Coca-Cola, Microsoft, Toyota, IBM, Samsung, Amazon, Mercedes-Benz and GE round out the top 10. Dior and Tesla enter the Best Global Brands report for the first time, at #89 and #100 respectively.
The world’s five Top Growing brands include Facebook (48 percent growth), Amazon (33 percent), Lego (25 percent), Nissan (22 percent) and Adobe (21 percent).
With a combined 29 positions, technology and automotive brands dominate this year’s report. Retail is the Top Growing Sector, increasing 19 percent, followed by the sporting and luxury sectors with a 10-percent increase.
The Top 100 brands have a combined total of 1,796,384 $m, an increase of 4.8% from 2015.
For the complete Top 100 ranking and the report with comprehensive analysis of growth, sector and industry trends.
Methodology
Interbrand’s 17th annual report analyses how brands help grow businesses—from delivering on customer expectations to driving economic value. This methodology was the first brand valuation method to become ISO certified.
The ranking is based on three key components that contribute to a brand’s cumulative value:
- The financial performance of the branded products and services
- The role the brand plays in influencing customer choice
- The strength the brand has to command a premium price or secure earnings for the company