Italia Veloce wears Brooksfield at London Tweed Run 2012.

For forty years Brooksfield has been interpreting British style with an unmistakable Italian taste.

The confirmation will be on Sunday 6 May this year with the participation in London Tweed Run 2012, an “Old Britain” cycling race, the only competition where style counts more than performance. Over 600 metropolitan cyclists, wearing jackets, trousers, hats and accessories in perfect 1930s and ’40s English style, will be colouring the street of London in a vintage atmosphere.

Brooksfield will be taking part in this unusual competition — now in its fourth year — by dressing the challengers who will be riding the “Ribelle”, made by Italia Veloce. This is a creation of the artist-craftsmen of Italia Veloce company in Parma; designers and manufacturers of a bicycle with a thoroughly Italian flavour, that recalls the country bike of the 1950s and ‘60s and reminds Brooksfield taste and way of life.

What is the “London Tweed Run”?

London Tweed Run is a tribute to the Sunday ride, when the bicycle was a distinctive feature, a means for moving elegantly in cities that were not yet invaded by cars. Brooksfield, which has always stood out for a style where English elegance meets with the Italian tailoring tradition, joins the spirit of this competition by adding a touch of irony to its “British” soul.