Jaguar Land Rover 2016 full year U.S. sales reach 105,104 for a new U.S. annual sales record for the two brands combined
Jaguar Land Rover North America today reported December 2016 U.S. sales: Jaguar sales were 4,294 units, a 259 percent increase from 1,197 units in December 2015; Land Rover sales reached 8,279 units, a 2 percent decrease from 8,441 units in December 2015. Jaguar Land Rover North America December U.S. sales for both brands hit 12,573 units, a 30 percent increase from 9,638 units in December 2015; making it the best ever December retail month.
For the full year 2016, Jaguar Land Rover U.S. sales were up 24 percent to 105,104 units sold, compared to 85,048 units sold in 2015. With this performance, 2016 becomes the new U.S. high water mark for Jaguar and Land Rover brands’ combined sales, surpassing previous high of 102,191 sales achieved in 2002.
For the Land Rover brand, 2016 U.S. sales also reached a new all-time high of 73,861 units, an increase of 5 percent, surpassing 2015’s previous U.S. high of 70,582 units.
For Jaguar, 2016 U.S. sales reached 31,243 units, an increase of 116 percent, placing Jaguar among the industry’s growth leaders and dramatically changing the scale of the brand in the U.S. market. The Jaguar F-PACE performance SUV became the brand’s top seller in its first year.
“2016 has been a transformative year for our company, employees and retailers, as record numbers of customers purchased our vehicles in both the United States and Canada,” said Joe Eberhardt, President and CEO, Jaguar Land Rover, North America, LLC. “Building on this momentum, our retailers have committed to invest more than $1.5 Billion to further enhance our facilities and owner experience.”
“From a brand perspective, Land Rover built on last year’s success to establish a new high-water mark in the market and set the stage for the Discovery launch in 2017. Jaguar has been transformed with the launch of three new vehicles, including its first SUV, and is setting the stage for the future introduction of its first battery electric vehicle, the Jaguar I-PACE.
How did Land Rover perform?
For the month of December, Land Rover sales hit 8,279 units sold, down 2 percent from 8,441 units sold in December 2015.
December was an all-time record sales month for the Range Rover and Range Rover Sport vehicles. The Range Rover hit 2,165 units in December; increasing 18 percent from 1,835 units sold in December 2015. The Range Rover Sport hit 2,802 units in December, increasing 25 percent from 2,246 units sold in December 2015.
For the full year 2016, Land Rover brand U.S. sales reached a new all-time high of 73,861 units, an increase of 5 percent and surpassing last year’s sales of 70,582 units. Full year sales were led by the brand volume leader Range Rover Sport, which reached a new U.S. full-year record of 21,612 sales versus the previous record of 21,459 units in 2015.
Diesel-powered versions of Range Rover and Range Rover Sport continue to play an important role in the Land Rover lineup with a 15 percent take rate.
The Discovery Sport celebrated its first full year of sales with 14,243 units sold, up 87 percent from 7,611 units in 2015.
The outgoing Land Rover LR4 experienced strong demand in its final year, up 19 percent for the year to 10,772 units. The all-new Discovery, which replaces the LR4 in summer, 2017, features a luxurious new design language for the full-size, optional seven-passenger SUV and all-new levels of refinement, passenger technology and driver assistance options.
Including the Discovery, the 2017 Land Rover model lineup features five models: The Discovery Sport and Range Rover Evoque continue steadfast, both powered by 240-hp turbocharged 2.0-liter engines. The Range Rover and Range Rover Sport model lines expand for 2017 each with a new model. Replacing the limited edition HST model in the Range Rover Sport line-up, the Range Rover Sport HSE Dynamic features a 380-hp supercharged V6 engine, dynamic body trim appointments and black trim finishes.
Within the full-size Range Rover line-up, Jaguar Land Rover Special Vehicle Operations has introduced the SVAutobiography Dynamic. Based off of the long wheelbase SVAutobiography, the SVAutobiography Dynamic offers a driver-focused experience through a standard wheelbase, suspension and chassis tuning and a lowered ride height. Both Range Rover model lines feature five powertrain options – a 340-hp supercharged V6, a 380-hp supercharged V6, a 510-hp supercharged V8, a 550-hp supercharged V8 and a new 254-hp turbocharged 3.0-liter V6 diesel.
How did Jaguar perform?
For the month of December, Jaguar sales hit 4,294 up 259 percent from 1,197 units in December 2015; making it the best December retail month since 2003.
In the US, year to date through December, Jaguar has more than doubled its volume with sales up 116 percent to 31,243 units sold versus 14,466 in 2015. Full year sales were led by the brand’s new volume leader F-PACE with 10,016 sales. The XE hit 6,656 units sold. The all new Jaguar XF increased 12 percent to 6,665 units sold for the year.
Starting with 2016 MY, all Jaguar models come standard with Jaguar EliteCare, an ownership package with class-leading five years or 60,000-mile warranty, complimentary scheduled maintenance coverage, roadside assistance and Jaguar InControl® Protect & Remote™(1).
Jaguar launched two new entry luxury vehicles in 2016: the 2017 XE compact luxury sedan, starting at $34,900(2), and the 2017 F-PACE compact luxury SUV, starting at $40,990(1). Competitively priced within their respective segments, these two new models appeal to an all-new segment of buyers for the brand. The XE is available with two gasoline engines, a 240-hp turbocharged four-cylinder and a 340-hp supercharged V6. The F-PACE is available with the same 340-hp supercharged V6, as well as a 380-hp supercharged V6 in the ‘S’ model. Both vehicles are available with an 180-hp turbocharged diesel engine, which returns 42mpg highway3 on Jaguar XE models and 33mpg highway(3) on F-PACE models.
The Jaguar XF is now offered with three available powertrains, two supercharged V6 powertrains producing 340- and 380-hp and an 180-hp turbocharged four-cylinder diesel offering an EPA certified 42mpg highway(3).
The 2017 Jaguar XJ retains its position within the Jaguar line-up as the pinnacle in luxury for the brand. It continues to be available with three powertrain options – a 340-hp supercharged V6, a 470-hp supercharged V8 and a 550-hp supercharged V8 – is offered in both standard and long wheelbase lengths in both rear- and all-wheel drive configurations. For 2017, the Jaguar F-TYPE offers buyers with an all-new derivative in the F-TYPE SVR. Powered by the brand’s proven supercharged V8 engine, the F-TYPE SVR has been further enhanced to offer 575-hp and 516-lb. ft. of torque enabling a top speed of 200mph(4,5) and a 0-60mph time of 3.5 seconds (4).
- Class is cars sold by luxury automobile brands and claim is based on total package of warranty, maintenance and other coverage programs. For complete details regarding Jaguar EliteCare coverage, please visit JAGUARUSA.COM, call 1.800.4.JAGUAR or visit your local Jaguar Retailer.
- All prices shown are Manufacturer’s Suggested Retail Price. Excludes $995 destination/handling charge, tax, title, license, and retailer fees, all due at signing, and optional equipment. Retailer price, terms and vehicle availability November vary. See your local authorised Jaguar or Land Rover Retailer for details.
- EPA estimates the diesel powertrain on the F-PACE will offer 26mpg city/ 33mpg highway. EPA estimates the diesel powertrain on the XE will offer 32mpg city/ 42mpg highway. EPA estimates 31mpg city/ 42mpg highway for the diesel XF. Actual mileage may vary.
- Always follow local speed limits.
- F-TYPE SVR Coupe top speed is 200mph. F-TYPE SVR Convertible top speed is 195mph.