Jonathan Adler and the Cottonelle launch designer range of toilet paper roll covers

Cottonelle Brand’s Spring Collection of Toilet Paper Roll Covers Lets Consumers “Respect the Roll” With a Designer Touch

Innovative and chic interior designer Jonathan Adler and the Cottonelle brand have teamed up to explore a space that doesn’t often get adorned with the latest style: toilet paper. Cottonelle tapped Adler, known for his bold and energetic designs in home decor, to design the brand’s spring collection of toilet paper roll covers—and help change people’s point of view on toilet paper.  

The Cottonelle brand introduced its designer toilet paper roll covers last August encouraging consumers to pay attention to an often-overlooked opportunity to enhance the look and feel of their bathrooms—and giving them a new way to respect the roll. Adler, whose work includes his claim-to-fame of pottery, his own line of home furnishings as well as the real-life Barbie Malibu Dream House, added three designs to Cottonelle’s spring collection. The exclusive, new Jonathan Adler designs feature a variety of color and patterns that will make a statement in any bathroom.

“Part of my passion for design is taking everyday objects and turning them into eye-catching conversation pieces and, until now, toilet paper has been a relatively untouched canvas,” said designer Jonathan Adler. “So I was thrilled when Cottonelle approached me to design its spring collection of roll covers.” 

Respect the Roll and Get Organized
Cottonelle brand roll covers give people a stylish, new way to store extra rolls of toilet paper, and last year more than 300,000 people respected their toilet paper roll with a Cottonelle brand designer roll cover. Now, the new Jonathan Adler designs arrive just in time for the New Year, when many people are making resolutions to get organized. Roll covers are a perfect way for consumers to organize and affordably indulge in a designer piece for their bathrooms.

“When it comes to good design, I believe functionality is key,” Adler added. “These roll covers are a great solution for keeping that extra roll of Cottonelle Clean Care handy and makes it easy to respect the roll that respects you.”