Kocoatrait, the world’s first zero-waste, sustainable chocolate brand, is raising the bar again. From now on, the Indian chocolate brand will address consumer concerns regarding heavy metal content by moving towards total ingredient transparency.
There is a constant stream of worrying information regarding the levels of heavy metals in many food products. Sadly, the problems are not isolated to one specific sector. Reports have revealed unsafe levels of toxic heavy metals, such as arsenic, lead, cadmium, and mercury, in all manner of products. Perhaps most worryingly, they have even been discovered in baby foods.
It is nigh impossible to completely eliminate the negative impact of heavy metals at this time, and the best we can ask for is for brands to be more transparent, which is precisely what Kocoatrait is doing. As part of its transparency mission, the chocolate company, founded by L. Nitin Chordia, is putting down a clear marker by displaying the heavy metal content on its product packaging and on each product page on its website.
The heavy metals problem in foods is wide-ranging, and the chocolate industry is just one of many sectors being impacted. The issue is causing growing numbers of concerned consumers to explore the origins of raw materials used in products and their potential health impacts.
In recognition of this, Kocoatrait, who is known for its already stringent safety regulations, is going above and beyond by revealing heavy metal content on its packaging—a rare practice in the food industry and a first for a company in the Indian chocolate sector
The chocolate brand’s moves aim to build trust and foster a deeper connection with consumers who value their health and seek brands that prioritise their well-being. Kocoatrait now publishes Cadmium and Lead levels in its new chocolate bar packaging.
L. Nitin Chordia, founder of Kocoatrait, said, “Our commitment to sustainability is more than just eco-friendly practices; it’s about equipping our consumers with the knowledge they need to make choices that resonate with their values and health priorities. By transparently sharing the heavy metal content in our chocolates, we are setting a new standard in consumer empowerment. We believe this is the future of responsible consumerism.”
You can learn more about Kocoatrait at https://cocoatrait.com/about-us/.
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