Automobili Lamborghini is Celebrating the Miura’s 50th Anniversary with an Art Exhibit Entitled, “Velocità e Colore” (Speed and Color) at its Historic Museum
Automobili Lamborghini is kicking off celebrations for the 50th Anniversary of the Miura with an art exhibit entitled, “Velocità e Colore” (Speed and Color), which will be on display from April 28 to June 30 at Lamborghini’s historic museum in Sant’Agata Bolognese, Italy. Local artist Alfonso Borghi from Campegine (Reggio Emilia) was invited to interpret the Miura and the marque of the Raging Bull. Their spirit, essence and colors are expressed in his ten works on display.
Distinguished by an artistic language that is informal and abstract, Mr. Borghi’s painting is the product of an unconscious revision of the dynamic shapes, the stylistic elements of fine design, and the innovations in color that have traditionally characterized Lamborghini super sports cars. With their strong interplays of color and three-dimensional effects, ten canvasses in a large size (eight in a size of 200 x 150 cm, and two in a size of 180 x 180 cm) gradually reveal specific details of the Lamborghinis of today and yesteryear – from the iconic Miura to the Reventón, Sesto Elemento and Aventador.
Lamborghini CEO Stefano Domenicali commented, “The encounter of art and automotive legend is a winning combination. From the first cars we produced to the vehicles of today, Lamborghinis have been masterworks of automotive art in which expert craftsmanship is fused with engineering genius and design. 
With this exhibit, we wish to pay tribute to the richness of our heritage and to the 50th Anniversary of the Miura. We also intended to try out new means of expressing our culture and new approaches to its enhancement.”
The Velocità e Colore exhibit has been incorporated sympathetically within the prestigious collection at the Lamborghini Museum in Sant’Agata Bolognese, which opened in 2001. This unique facility highlights Lamborghini’s important heritage, which combines the finest tradition of Italian craftsmanship and constant technological innovation. Exceptionally beautiful cars designed and built in Sant’Agata Bolognese – from 1963 to the present – are presented at the museum in a breathtaking sequence that extends over two floors, where historic vehicles can be admired such as the 350 GT, Miura, Countach, LM 002 and Diablo, but also concept cars and limited editions such as the Reventón, Sesto Elemento, and also the Urus: the concept car of Lamborghini’s future SUV.
Velocità e Colore – Where and how
The exhibit was co-produced by Lamborghini, Artioli 1899 (an historic publisher in Modena and company devoted to cultural events) and Prof. Paolo Fontanesi, and is accompanied by a book published by Artioli 1899. The chapters on the world of Lamborghini were produced by journalist Daniele Buzzonetti and include a section on the exhibit that features a piece by famous art critic Vittorio Sgarbi, who will also be the star of the grand opening that is set for April 27. The Velocità e Colore exhibit will run from April 28 to June 30 and be open to visitors Monday through Saturday from 10:00 AM to 5:00 PM.
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