The Swiss Watchmaker Maurice Lacroix has added a new timepiece to its popular AIKON collection, the Venturer 38mm. The watch’s good looks and robust design make it suitable for everyday work use and for heading into more challenging landscapes; plus, its size means it will look great on the wrist of both women and men.
The AIKON collection from Maurice Lacroix has proved successful, and its popularity has grown. To take advantage, the Swiss Watchmaker has enlarged the size of the collection, targeting the precise requirements of its clientele.
The brand has created a new AIKON that’s perfectly at home in an urban landscape or when venturing beyond the city. The Venturer has a new 38mm case that fits most wrist sizes and is highly versatile, allowing both men and women to wear it.
AIKON launched in 2016, and the contemporary model has become synonymous with urban life. It bonds high perceived value and exceptional design with artisan Swiss craftsmanship. These traits are a winning combination for Maurice Lacroix’s AIKON collection.
The AIKON collection was initially designed for millennials but is now equally beloved by Gen Z. Maurice Lacroix has responded to requirements and fashions growing the AIKON collection, using new materials, complications and introducing different colours. An example of the brand’s reaction to fashion is the move towards manufacturing smaller-diameter watches. Many of the company’s clients started asking for sub-40 mm cases, so the Venturer 38 mm came about, unisex and ideally sized for most wrists.
Like all the AIKON models, the Venturer 38mm is attuned to the urban lifestyle, but the watch implores you to be an Explorer, stray from the well-worn path, visit new places, and adventure below the sea under blue oceans. The timepiece is highly versatile that befits most occasions.
Two dial colours are available for the AIKON Venturer 38mm; you can opt for black or green. It is equipped with a silver-toned minute and hour hand covered with white Super-LumiNova®. The hour triangular indexes are luminescent. A minute track, marked with crisp white lines, frames the dial proving beneficial when you read the time. Equipped with a luminescent ‘lollipop’, it enhances the legibility of the central sweep seconds hand.
The date display at 3 o’clock stands out from the sunray dial. The dial is simple to read on dry land, in the sea, day or night, as everything has been enhanced.
You get an impressive 300m (30ATM) of water resistance from the AIKON Venturer 38mm, ideal for your snorkelling and aquatic sports, including windsurfing. Every surface is wonderfully refined; A scratch-resistant ceramic black or green rotating bezel features a count-up scale desired by divers. The crown rests between the wide-shouldered protective guard, shielding it from harm.
The ML115 calibre is automatic and at the heart of the new model, located behind a case adorned with the ‘Vagues du Jura’ motif and the brand’s ‘M’ logo. You can choose a green or black rubber strap adorned with a gleaming ‘M’ logo or a five rows stainless steel bracelet. The watch is available with the strap and bracelet if you can’t decide which you want.
The AIKON Venturer 38 mm appearance can be modified using the Easy Strap Exchange system, allowing you to swap the strap or bracelet for an alternative without needing tools. Whether you are an explorer, a lover of watersports, or a city dweller, the AIKON Venturer 38mm fits the bill and most wrists.
The AIKON Venturer 38 mm ranges in price from CHF 1990- 2340. To find out more about Maurice Lacroix watches, please visit www.mauricelacroix.com.
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