McLaren Automotive, the manufacturer of high performance sports cars based in Surrey, UK, has announced their first partnership with Relais & Châteaux, the association of the world’s finest hoteliers, chefs and restaurateurs for the third annual Dîner des Grands Chefs which takes place this evening at Old Billingsgate in London.
Following closely in the footsteps of Paris (France) and New York (USA), the prestigious event brings together 45 of the most renowned culinary talents from across the globe who will combine their skills to create masterpieces using only British produce. The latest stop of the World Culinary Tour will see the participation of well-known personalities such as Raymond Blanc and Gary Jones. The collaboration by the luxury automaker comes as part of McLaren’s celebrations in 2013 to mark 50 years of ground-breaking innovation and craftsmanship in Britain.
The McLaren 12C coupé and mid-engined open-top 12C Spider sport cars will welcome the evening’s 600 guests at the entrance of one of the Capital’s iconic buildings which overlooks the River Thames and Tower Bridge. Furthermore, McLaren Automotive has donated a Pure McLaren driving day to the night’s silent auction of ‘money can’t buy experiences’ in aid of the Action Against Hunger charity. As part of the package, the winning bidder will receive one-to-one driver tuition from McLaren GT instructors in a McLaren at one of Europe’s most well-known motor racing circuits, including Le Castellet in the South of France and the UK’s Donington Park, and enjoy a full hospitality programme.
David Brimson, Regional Director Sales and Marketing – Europe, McLaren Automotive explains: “As a luxury British brand, we are delighted to be supporting the Dîner des Grands Chefs during its first visit to London while raising funds towards a highly worthwhile cause. The partnership is an ideal platform to showcase the products engineered by talented individuals who share a passion both for innovation and for creating the very best products in their respective fields, a philosophy seen across our group’s 50-year history.”
For more information, visit www.mclarenautomotive.com