Mindful Chef, the UK’s highest-rated, B Corp certified recipe box*, has announced the return of “The Big Mindful Chef Clean Up,” which will take place from Saturday, August 31st, to Sunday, September 1st.
Now in its sixth year, the initiative, which began on the beaches, will also cover streets, riverbanks, woodlands, and city parks in what will be the biggest clean-up yet. Since its first clean-up in 2019, the Mindful Chef community has bagged over 475,000 litres of rubbish (enough to climb up and down Mount Everest 10 times).
To mark this success, the team is offering anyone who signs up for the Big Clean Up the chance to win a Shepherd’s Hut stay for two with breakfast at the luxury Devon Manor House hotel, Lympstone Manor, plus dinner at the sustainable seafood restaurant, Rockfish (worth over £700!).
Mindful Chef will also feature four exclusive dishes on its menu, inspired by Rockfish, for its community to enjoy.
The Mindful Chef story began nearly ten years ago on a fishing boat off the Devon coast, where the founders, Myles Hopper and Giles Humphries, came up with the idea of delivering fresh, locally sourced meals to homes across the UK.
It’s, therefore, no surprise that the founders are -big fans of Rockfish, founded by respected chef and seafood expert Mitch Tonks, who shares Mindful Chef’s Devon heritage and passion for fresh local ingredients.
As an ambassador for the MSC, both Mitch and Rockfish are passionate about “doing seafood right” and dedicated to quality, sustainability and traceability whilst helping people enjoy delicious produce sourced daily straight from the harbour.
Together with Mitch, Mindful Chef has created four sensational fish suppers inspired by the Rockfish menu. The recipes feature tender grilled seabream, premium butterflied sea bass, succulent smoked haddock, and delicious wild-caught cod. They are available to order on the Mindful Chef menu from August 11th to 24th.
Plus, as a thank you for your support, anyone who signs up for the Big Clean Up could win a Shepherd’s Hut stay for two, including breakfast at the luxurious 5* Lympstone Manor and dinner at the sustainable seafood restaurant Rockfish.
Myles Hopper said, “The Mindful Chef story began on a fishing boat moored at Lympstone, just off the Devon coast. This year, we’re excited to be going back to our roots to partner with some of our favourite Devon-based brands as a thank-you to our amazing community. It’s incredible the impact we can have when we come together, so grab your friends and family and join us on 31 August—1 September to do good and feel good!”
To date, Mindful Chef’s business and sustainability growth journey has seen the following milestones:
- Mindful Chef became the first recipe box company to be certified as a B Corp in 2018. Re-certifying in 2022, the brand increased its score by 33%, which put them in the top 3% of food B Corps globally
- Mindful Chef has donated over 19 million hot school meals to children living in poverty in Malawi (who have no other safety net) via its partnership with the charity One Feeds Two
- Over 80% of the packaging Mindful Chef used last year could be recycled from the curbside
- Over 100,000 litres of rubbish collected at the annual Mindful Chef Big Clean Up event
- Over 71 tonnes of food has been donated to The Felix project (that’s 170k meals!)
- 1.4 million low-carbon meals delivered in the last year (that’s equal to saving the same amount of CO2 as 1,500 flights from London to New York)
- Mindful Chef has reduced its carbon intensity by 15% since 2020
- Launched a new veggie range for meat-free dinners alongside its vegan range, which was the first to launch in the UK
- Mindful Chef was honoured with a King’s Award for Enterprise, the most prestigious business award in the UK
For more information and to sign up for the Mindful Chef Big Clean Up, visit: https://www.mindfulchef.com/cleanup.
*Source: Trustpilot
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