Inspired by the idea of recording time, the luxury manufacturer of timepieces and writing instruments, Montblanc, has introduced “The Montblanc Worldsecond”, a photo project inviting everyone in the world to capture moments of beauty photographically.

A specially developed mobile photo app (for iPhone and Android) features a unique countdown function, ensuring that the smartphone cameras of all participants across the globe will take a picture at the very same instant.

The photos are then uploaded to the worldsecond.montblanc.com web site, creating a stunning mosaic of globally shared moments, of “Worldseconds”. All in all, Montblanc will “record” 60 Worldseconds over the course of the campaign until the end of December 2012. That is, 60 opportunities for participants to let their imagination and creativity run free and travel the world in pictures.

App users and visitors to the dedicated online portal are able to choose from the uploaded photos to compile their own photo galleries and share them through a variety of social media channels. At the end of the contest, in early 2013, the winner in each category – Worldsecond Photo and Worldsecond Gallery – will receive a watch from the Montblanc TimeWalker collection.

Montblanc designs, develops and manufactures its own watches and movements in Switzerland. Master watchmakers are committed to practicing their craft at the very highest level, creating innovative timepieces of the utmost precision, perfection and durability. The calibers designed and manufactured in the brandʼs own workshops embody the companyʼs philosophy of uniting the artistry of generations past with the latest advances in engineering. Created for the Montblanc Nicolas Rieussec and TimeWalker collections of chronographs, these highly complex watch movements reflect a legacy of excellence that is constantly looking toward the future.