Montegrappa has again participated in the notable charity event, the Global Gift Gala, which took place on Tuesday, 19th November at the luxurious ME Hotel in the heart of London.

Montegrappa’s contribution to the fine efforts of the Global Gift Gala included the donation of its exceptional Brain pen in solid 18K gold for the charity auction. This spectacular writing instrument celebrates the human brain, its complexity and its endless fascination.

The Global Gift Gala and the guests in London welcomed the celebrated actress, Eva Longoria, now in her fourth consecutive year as Honorary Chair. As is now a tradition, the guest list featured a number of glamorous and generous notables, including Montegrappa’s guests, footballer Edgar Davids and Tony Buzan – author of over 100 books about the brain, as well as Victoria Beckham, Nicole Scherzinger and Thierry Henry. Montegrappa CEO Giuseppe Aquila also presented an Elvis Presley Las Vegas rollerball pen to Ms Scherzinger.

Conceived to create a difference in the lives of women and children in need around the world, Global Gift Galas are star-studded events where celebrity and philanthropy walk hand-in-hand to pay tribute to those who support and foster awareness for children and the empowerment of women. Since its inception in 2011, the Global Gift Gala has benefitted over 10 fiscally and social responsible foundations and raising vast media awareness and funds reaching over $12,000,000.

The Galas feature entertainment by renowned artists, an elegant dinner, one-of-a-kind live auction and a special tribute to the Global Gift Philanthropist, Global Gift Humanitarian, Global Gift “Philanthropreneur” and the Global Gift Excellence Award recipients. The winning bid for Montegrappa’s Limited Edition Brain Pen went to this worthy cause.

Celebrated in Europe and North America, the Global Gift Galas are expanding into South America and the Middle East. The 2013 calendar included London, Paris, Marbella, Los Angeles and Punta Mita, with Dubai and Istanbul anticipated for 2014.

Montegrappa generously provided gift bags for the guests, including Parola pens for the men and the new Montegrappa NeroUno fragrance for the women.

On behalf of Montegrappa, Mr. Aquila remarked, “It is the third time Montegrappa has partnered with the Global Gift Gala, twice in London and once in Marbella. It is always a pleasure to see Eva Longoria, who is the best of hosts and Maria Bravo, the mastermind behind Global Gift Gala. This year, I was very happy to have with us my dear friends, Edgar Davids and Tony Buzan. No doubt, I will always cherish the memory of my encounter with Nicole Scherzinger, of whom I’ve been an avid fan since the first appearance of the Pussycat Dolls in the world’s pop music stage. Aptly, I presented her – whom I consider the queen of pop – with the Montegrappa Icons pen dedicated to the king of rock ‘n’ roll, Elvis Presley.”