Moxy Hotels has revealed an eye-catching mural in the heart of East London’s Shoreditch area as part of its summer campaign ‘Room to Play Your Way’.

The mural was developed in collaboration with creative agency Co-Studio-Arts, and was skilfully painted by London-based Global Street Art. It was created to reinforce Moxy’s commitment to celebrating individuality and inclusivity.

Standing at an impressive four stories tall, the mural, created using UV paints that glow in the dark, vividly portrays elements of Moxy’s wider campaign through vibrant colours and the campaign line, capturing the essence of Moxy’s playful spirit.

The campaign ‘Room to Play Your Way’, which launches this month across Germany and the UK, celebrates the Moxy brand for its nonconformity, open-mindedness, and originality.

It includes diverse placements across various channels and engaging hotel activations, including prominent Pride partnerships with Manchester and Berlin Pride.

The mural showcases Moxy as an empowering space that welcomes a wide array of travellers, reinforcing the brand’s dedication to providing a place where guests can truly express themselves.

The mural plays out multiple narratives from a variety of Moxy’s ‘Fun Hunting’ guests, from single travellers who gather to meet new people in the hotel’s social areas to the Dog Lover, who can be seen wearing a matching outfit to their furry friend and dancing around the Moxy corridors.

Elsewhere in the mural, the ‘Pack It All In Couple’ dives into their suitcase, which is bursting with different outfits designed for the countless and diverse activities that the couple has planned during their stay at Moxy.

The mural is now live and will be displayed until 12th August 2024. For further information, visit https://moxy-hotels.marriott.com/.