Nespresso welcomes the Lunar New Year with an “Unforgettable Taste for New Beginnings”, a new limited-time celebratory collection comprising coffee capsules, accessories to honour traditions and some indulgent recipes.
The Nespresso Unforgettable Taste for New Beginnings collection draws inspiration from the artistry of the traditional lucky knot and the symbolism of the Year of the Wood Snake. The lucky knot takes centre stage in the campaign’s imagery and collection designs, symbolising wisdom, connection, and renewal.
From intricate motifs woven into refined visuals to exquisitely crafted coffee recipes and thoughtfully designed accessories, the collection embodies the season’s spirit of prosperity and new beginnings with Nespresso’s signature sophistication.
At the heart of the collection is a new limited-edition Vertuo Ginseng Delight, a smooth yet invigorating coffee crafted to awaken the senses and increase vitality.
This double espresso blend is enhanced with the gentle sweetness of caramel and the delicate complexity of ginseng extract, offering a revitalising and versatile character. Perfect for moments of quiet reflection or joyful reunions, this hero coffee captures the spirit of the Lunar New Year with its balance of flavour and symbolism.
Discover the Ginseng Delight in the Vertuo Discovery Assortment, a 6-sleeve selection featuring Altissio, Colombia, Melozio, Peanut & Roasted Sesame Flavour and Almond Croissant Flavour coffees, offering a variety of flavours to suit every palate.
For those using Original machines, the 8-sleeve Original Discovery Assortment features Arpeggio, Napoli, Volluto, Shanghai Lungo, Istanbul Espresso, Venezia, and festive blends like Peanut & Roasted Sesame Flavour and Almond Croissant Flavour.
These curated packs promise a diverse and indulgent coffee experience, perfect for gatherings and gifting this Lunar New Year.
The LNY collection also features a selection of accessories and rewards infused with cultural charm and thoughtful design. Vibrant Lunar New Year red packets adorned with the Nespresso snake lucky knot motif, alongside the limited-edition LNY Lume Gran Lungo Mugs and LNY Foldable Tote Bag (available as a gift with purchase), add a touch of elegance and practicality to the festivities.
To elevate the coffee ritual, Nespresso has created two exclusive gifting boxes. The Original Lunar New Year Gifting Box includes the limited-edition mug set, a Cappuccino Kit featuring a cocoa shaker and stencil set, red packets, and two beloved blends: Shanghai Lungo and Napoli.
For coffee enthusiasts using Vertuo machines, the Vertuo Lunar New Year Gifting Box features the limited-edition mug set, the Cappuccino Kit with a cocoa shaker and stencil set, red packets, the Ginseng Delight, and Melozio coffees.
These curated sets combine tradition, style, and exceptional flavours, making them ideal for gifting or enhancing personal celebrations.
You can complete your festive coffee experience with some exclusive machine offers. The sleek Essenza Mini & Aeroccino 3 Milk Frother Bundle and the vibrant Vertuo Pop Spicy Red machine combine design and functionality for café-quality brewing at home. These are currently being offered with a 28% discount for a limited time and would be an ideal way to start a new coffee ritual and celebrate the richness of the Lunar New Year with Nespresso.
A Tasty Way to Celebrate
The Unforgettable Taste for New Beginnings campaign brings curated coffee blends to life with exclusive recipes that marry modern flavours and traditional symbolism.
Spring Garden, with its caramel macchiato base, showcases the floral and fruity elegance of Ginseng Delight. Infused with milk, rose petals, and dried cranberries, this recipe reflects the themes of renewal and prosperity central to Lunar New Year celebrations.
Double Vigour combines bright citrus notes from orange and apple with the smooth, full-bodied character of Vertuo’s Stormio Go. Enhanced by the sweetness of longan honey, this vibrant recipe symbolises peace, success, and sweetness for the year ahead.
In Mandarin, the word for apple, “ping guo” (蘋), is a homophone for “ping” (平), meaning peace and safety, while “chéng” (橙), the word for orange, mirrors “chéng” (成), symbolising success.
Each recipe is easy to recreate at home and is available at nespresso.com/lunar-new-year.
The Nespresso’s Unforgettable Taste for New Beginnings Collection is available online and in Nespresso boutiques. Please note that this collection is only available for a limited time.
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