Officine Panerai is the main partner of O’Clock – Time Design, Design Time

The exhibition analyses the relationship between the concept of time and design, with an installation of Panerai watches created by Patricia Urquiola

Officine Panerai is the main partner of “O’Clock – time design, design time”, the exhibition that analyses the relationship between the concept of time and design, on display at Milan Triennale from 11th October 2011 to 8th January 2012. The works on show which have been specially setup by Patricia Urquiola – describe the way in which some 80 international designers and artists have interpreted or represented one of the fundamental themes of our culture, that of time.

Patricia Urquiola has also created for Officine Panerai the installation “I mondi di Officine Panerai” (The worlds of Officine Panerai), presented here for the first time, in which eight watch models recount, as protagonists, the design of Panerai. The installation, positioned at the end of the exhibition, is open from 11th to 23rd October and consists of eight models in as many display cases, in which the watches are presented in a setting that skilfully blends humour and poetry and create the effect of a time tunnel which appears to possess a soul, that of time.