The Italian watchmaker, Officine Panerai, has launched interactive apps for the iPad and iPhone which are now available for free from the Apple Store.
The new tools have been designed for fans who wish to keep up-to-date on all the events and news from the Florentine marque.
The Panerai Catalogue application for Apple’s iPad tablet has been enriched with updated content on new products, detailed technical information on the movements produced in-house by Officine Panerai, as well as new sophisticated images and information on the long history of the brand. In tandem with the development of an extended international network of single-brand boutiques, a new section of the application has been created that enables users to navigate across the 40-strong Panerai boutique network. Users are able to use the map to acquire information on location, design, as well as the most sought-after Special Editions on sale only in specific markets.
The completely revamped Panerai application for the iPhone, which presents all of the latest news from the brand, enables rapid direct contact with boutiques by phone or e-mail and offers detailed technical information on Panerai watches, with a focus on their cutting-edge materials and movements. There is even a fun section that offers free downloads of four wallpapers and a memory game in which users can test their knowledge of the Panerai world.
The apps for the iPhone and iPad can now be downloaded for free from:
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