Authentic Danish bakers Ole & Steen have announced a special celebration of the Midsommar festival with a record-breaking giveaway of 250,000 slices of its signature Cinnamon Social pastries.

Midsommar is a Scandinavian festivity that celebrates the summer solstice, the longest day of the year, on June 23 and June 24.

Thousands of solstice parties are organised in public places, remote areas and forests where people dance around the Midsummer maypole while wearing wreaths, playing games and gathering around bonfires until the early hours.

Ole & Steen is sharing some hygge, Danish for relaxing and enjoying the good things in life, with the UK by giving away 250,000 slices of their irresistible layered pastry during the month of June.

The authentic Danish Cinnamon Social is a layered pastry dough with soft, flavourful fillings, topped with just the right amount of icing. For those looking for a plant-based pastry, there’s a vegan option too!

Ole & Steen is known as the ‘Home of the Social’, with the Cinnamon Social being Ole & Steen’s most popular item. Best shared with good company as a 12 or 6-slice bake or as an individual treat, by the slice, any time of day.

To receive the free slice of Cinnamon Social, which normally costs £4.25, new guests should download the Ole & Steen app from the app store and register. Once they do, they will find 450 points in their app, which is enough to get them a free slice of Cinnamon Social*.

Not forgetting their loyal hygge lovers, all current app users will receive a slice of social, too.

An Ole & Steen spokesperson said, “We’re excited to be able to share the cheer and festivities of Midsommar with our guests by offering a slice of the traditional flavours of Denmark across all of our UK stores”

Last month Ole & Steen launched the exciting new menu which focuses on quality and premium produce featuring new toasties, traditional open rye sandwiches, premium drinks and breakfast buns that can be enjoyed inside or al fresco as we embrace the summer season.

In addition to this, guests should look out for their all-new Midsommar cake range launching in late June. Expect floral, fruity twists on summer classics, suited to every pastry lover with a sweet tooth.

*The points are valid for 12 months and can be used on a number of other rewards*. Full terms are available here: https://oleandsteen.co.uk/app.