Almost everyone has experienced finding something they had forgotten they had. However, finding something that is or will become extraordinary and sought after is rare. This is precisely what happened at the House of Tequila – Pernod Ricard when an extra añejo tequila was rediscovered after nine years of maturation in a single cask. Fortunately, the oversight has resulted in something exceptional: a one-cask batch of Avión Tequila named Lucky Liquid.
There are very few companies bigger or more recognisable in the world of drinks than Pernod Ricard. The French drinks giant, whose story stretches back to 1797, stands at the forefront of innovation in the industry, and its latest unveiling continues this fine tradition.
In what is a first for Pernod Ricard’s Avión tequila, the company has chosen to launch its latest offering in partnership with BlockBar, a marketplace that specialises in the sale of blockchain-authenticated wines and spirits direct from producers. The partnership sees the release of a limited-edition prestige expression called Avión Lucky Liquid, and the reason for the name will become obvious as you read on.
Avión Lucky Liquid is a super-limited-edition, comprising just 100 bottles. As mentioned, the tequila was rediscovered in a single cask previously used to mature Mexican Cabernet Sauvignon.
The oversight meant the extra añejo tequila had been maturing for nine years, and despite its unorthodox production, it has produced an expression with extraordinary depth and character. The Avión Lucky Liquid name is very fitting as this is a 100% agave tequila that has beaten all the odds.
The nine years of maturation means the ‘Lucky Liquid’ has a distinctive, reddish hue and has not been filtered to preserve its intrinsic character and vibrant texture.
This limited-edition Avión tequila offers intense sweet aromas such as cacao and candied red fruits, and on the palate, it delivers a robust tannin-rich body, followed by mellow, fruity notes of peach, cranberry, and pecans – culminating in the sophisticated, smooth mouthfeel emblematic of a high quality 100% agave tequila.
Avión Lucky Liquid will be available in a unique, specially designed bottle, which has been inspired by the brand’s sought-after Reserva range. The bottle is adorned with luxurious gold touches and nods to the world of blockchain technology via hexadecimals, within which the Lucky Liquid manifesto is encrypted.
With only 100 numbered bottles available as part of this exclusive collection on BlockBar, Avión has its sights set on expanding awareness of—and driving demand for—its portfolio of prestige tequilas among a new community of consumers who relish the finer things in life. This marks the next step in the forward-thinking brand’s ambition to disrupt the status quo and subvert expectations of prestige tequila.
“Successfully created against all odds, Avión Lucky Liquid was borne out of a hunch nine years ago and is proof that fortune favours the bold,” says Juan Namur, Digital Director at House of Tequila – Pernod Ricard. “This very notion is something that crypto enthusiasts and spirit collectors live and breathe, as they’re always on the hunt for the next extraordinary token or expression that could be appreciated significantly. It’s high risk, high reward.
“By combining blockchain technology with prestige tequila in a limited run of just 100 bottles, we’re captivating the attention of two highly engaged, trailblazing communities. And – as a trusted marketplace for the highest quality wines and spirits – BlockBar was the natural partner to connect us to these collectors and help us revolutionise the way in which ultra-premium tequila can be purchased, gifted and consumed.”
Jamie Ritchie, Chief Operating Officer at BlockBar, added, “We are honoured that Pernod Ricard’s Avión tequila has partnered exclusively with BlockBar to release this rare, one-cask batch of Lucky Liquid. The BlockBar platform provides Avión the opportunity to reach a dynamic global audience and a new demographic of tequila enthusiasts. With this highly limited release, we are excited to discover which collectors and aficionados are ‘lucky’ enough to secure this unique offering.”
Avid collectors can purchase Avión Lucky Liquid on BlockBar.com from now on, prior to it officially going on sale on a first-come, first-served basis at 10:00 a.m. EST on June 3rd, priced at $495.
All of the bottles of Avión Lucky Liquid will be stored in BlockBar’s state-of-the-art storage facility in Singapore. From July 2025, owners will have the option to resell via BlockBar’s secondary marketplace or redeem their NFT for the physical bottle.
You must be logged in to post a comment.