Porsche Asia Pacific under the new leadership of Martin Limpert

Martin Limpert is appointed Managing Director Porsche Asia Pacific Pte Ltd

Porsche Asia Pacific Pte Ltd, the regional office and subsidiary of Dr. Ing. h.c. F. Porsche AG, located in Singapore, has appointed Martin Limpert as Managing Director, effective from 1st March 2014. German born Limpert will be responsible to manage the importer network in thirteen markets in the Asia Pacific region.

Martin Limpert has been spending the last ten years at Porsche AG with extensive experience in Marketing and Sales. Currently, Limpert is responsible to oversee the Eastern and Northern Europe area.

Limpert succeeds Christer Ekberg who took over the lead of Porsche Middle East, as subsidiary responsible for the importer and dealer network in the Middle East, Levant, Africa and India. “We would like to thank Christer Ekberg for his achievements in the Asia Pacific region and would like to wish him all the best in his new role.” says Helmut Broeker, Vice President of Porsche Region Overseas and Emerging Markets. He added “Martin Limpert brings to Porsche Asia Pacific great experience at importer level of the luxury car business in Europe; his knowledge and proven skills are exactly what Porsche needs as it continues its growth in Asia Pacific, which will accelerate in 2014 with the introduction of the new sporty compact SUV, the Macan.”

The exchange of experience and competencies within Porsche organisation is a critical success factor that needs to be further developed in our future plans for the continued success of the Porsche brand.