The new Philips Urban LED 6000 Series marks PPDS’ official debut into the outdoor LED display market – forecast to be worth $29.87 billion (US) by 2032 – with the manufacturer positioning the new arrival as a part of the line up for its latest sporting partnership as the official supplier of LED and digital signage displays at FC Barcelona’s iconic Spotify Camp Nou stadium redevelopment.
PPDS (Philips), the exclusive global provider of Philips Professional Displays and complementary solutions, has announced its expansion into the outdoor display market with the launch of the new 10,000 nits, Ultra High Bright, Philips Urban LED 6000 Series at ISE 2024 in Barcelona.
Unveiled and showcased for the first time in public on Philips booth 3P500 at ISE 2024, today’s announcement marks a new and exciting era for PPDS and its partners, delivering creative new possibilities and opportunities to existing and prospective customers looking to add or extend their existing digital communications into outdoor environments.
Driven by demand and with an inherent desire to support the evolving needs in the market, the addition of the Philips Urban LED 6000 Series sees PPDS become the home to one of the AV arena’s most complete portfolios of advanced professional displays to meet the needs of almost every market vertical and in any environment.
As part of a double announcement, this also now includes sporting venues, with PPDS confirming its selection as the exclusive official supplier of LED and digital signage display for FC Barcelona’s Spotify Camp Nou stadium redevelopment and earmarking its new outdoor line up to answer the Club’s needs for 2000m2 (1.2km) of outdoor LED, including two concourse rings and three video scoreboards.
With the renovated stadium scheduled for completion in 2026, a range of Philips Professional Displays has already been selected, playing an integral role in a new FC Barcelona fan experience.
Martijn van der Woude, VP Global Marketing and Business Development, commented, “This is an historic day for PPDS. Not only are we announcing a major expansion of the business in entering the outdoor display market with the stunning new Philips Urban LED 6000 Series, we are also confirming our partnership as the official supplier of LED and digital signage displays for one of the world’s most successful football clubs, supporting the redevelopment of one of the world’s most iconic stadiums.
“On and off the pitch, FC Barcelona does not settle for second best, and we are thrilled that our range of solutions, including the new Urban 6000 Series, is lined up to be part of what will become one of the greatest venues on the planet, bringing previously unimaginable matchday experiences to fans. As the chant goes, ‘we’ve got a name that everyone knows’ and, together with the owner of that chant, Barҫa, we are bringing future vision to football.”
Designed to take centre stage in any environment, the Ultra High Bright Philips Urban LED 6000 Series truly takes outdoor LED to the next level, bringing unmatched levels of flexibility, reduced energy, and powerful visual performance for viewing distances of between 10-30 metres.
Available in a range of interchangeable 10mm pixel pitch panel variants to suit – 120(W) x 120(H), 120 x 90 and 90 x 90 – the Philips Urban LED 6000 Series will deliver unparalleled high contrast (5000:1) and high refresh rates of 7680hz for smooth broadcasting – including live coverage on matchday – with more colour subtlety, shading, and saturated colours.
Ready for any occasion, the Philips Urban LED 6000 Series offers a brightness of up to 10,000 nits – the most powerful Philips Professional Display from PPDS to date – with all content viewable in any lighting condition, including when bathed in direct sunlight – ensuring a crisp, crystal clear, vibrant performance at all times.
Mirroring other popular solutions within PPDS’ ever-evolving Philips dvLED portfolio, the new Philips Urban LED 6000 Series is limited only by imagination, with the freedom to connect and combine an unlimited number of panels of different sizes for total creative freedom for outdoor installations of almost any form factor. This could be a billboard on a motorway, a giant display outside a shopping centre, or a digital scoreboard inside a sporting venue – the opportunities are limitless.
For convenience and ease of installation and maintenance, the Philips Urban LED 6000 Series comes with front and rear access design, providing easy upkeep of internal electronics and helping to ensure speedy turnaround times – for unlikely faults or replacing dead pixels – reducing callout times. Each of the LED modules in a Philips Urban LED 6000 Series cabinet can be unlocked and easily removed using a T-hex tool.
For ultimate peace of mind and further helping to ensure optimum performance at all times, the Philips Urban LED 6000 Series comes with an IP65 rating, making panels resistant to water, such as rain or cleaning, in any direction, as well as protected against potentially hazardous or corrosive airborne pollutants, such as dust or salt spray if by the coast.
The modules also come fully equipped with long shader masks, further protecting the modules and ensuring deep contrast as well.
In addition, the Philips Urban LED 6000 Series has been built to cope against even the harshest of environments, be they sub-freezing conditions of -20°C (-4°F), or extreme temperatures of up to 50°C (122°F) – without risk of condensation – while continuing to provide optimum visual performance.
As with all current and future Philips Professional Displays and solutions, sustainability remains a key consideration when it comes to PPDS’ product design. The Philips Urban LED 6000 Series has been optimised for lower power consumption, running at just 280 watts per square metre.
Packaging also continues to be a key focus for PPDS, with the Philips Urban LED 6000 Series delivered in 100 per cent recycled and recyclable materials. All plastic bags (including those for individual accessories and components in the box) have been removed, while the use of polystyrene has been replaced with innovative cushioning made using 100 per cent recycled paper. This maintains the same high levels of safety and protection of the product.
Jeroen Brants, Global Product Director LED Displays at PPDS, commented, “We are delighted to have announced our entry into the outdoor LED arena, and there’s no better place than at ISE 2024 to debut our spectacular new Philips Urban LED 6000 Series.
“As already demonstrated with our partnerships with Oracle Red Bull Racing, Harlequins RFC, and now with FC Barcelona, PPDS has become a recognised leader for both quality and innovation, delivering truly world-class solutions used and relied upon on the biggest sporting stages.
Just a few short years ago, PPDS was considered a new entrant in the dvLED arena, and today, we’re winning some of the biggest and most sought-after contracts on the planet. I couldn’t be prouder of what we have achieved so far, and this is only the beginning.”
Martijn concluded, “Recent research shows the global outdoor LED display market size will have grown from $7.58 billion (US) in 2022 to a staggering $29.87 billion (US) by 2032. PPDS is now perfectly placed to support this growth and to bring new opportunities and innovative capabilities to partners and customers around the world, indoors and out.
Stay tuned for more fantastic Philips LED solutions on the horizon and check out our LED Wall of Fame at ISE 2024 to catch first sight of more exciting new outdoor LED products coming soon.”
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