Swiss watchmaker Roland Stampfli established AOS watches in 2010 in honour of his father Arthur Oskar Stampfli.

Their first timepieces were primarily sold to investors, family and friends.  All the funds were then injected back into the business to develop a range of more sophisticated watches. Subsequently the company raised its profile at film festivals and proactively through social media outlets.

My first contact with AOS watches was via strategic marketing manager Jonathan Kopp. His passion and dynamic approach has massively increased the brands visibility in the market.

He initially introduced me to the company and stimulated my interest to write in depth editorials about their watches. I feel Roland’s skill as a watchmaker combined with Jonathan’s promotional talent perfectly compliment each other. The result is an exciting and highly original series of watches including the phenomenal “Wheels of Time”.

Back in May I wrote an article entitled “ Baselworld 2013” showcasing ten exciting new timepieces that caught my attention. The wonderful “Wheels of Time” featured in the list because of its extraordinary appearance. At that stage the watch was only in a prototype form with production due in early November 2013. The timepiece has unusual proportions of 68mm long x 26.80mm wide. I would imagine the watch would be comfortable and lightweight to wear on a daily basis. Primarily this is down to the ergonomic two-piece aluminium case that weighs only 81 grams. Realistically the innovative shape and styling of this timepiece won’t suit everyone’s requirements. Personally I think the watch is absolutely the stunning.

The really cool thing about the “Wheels of Time” is the way the time is presented. Two independent cylinders rotate to display the hours and minutes. All the black indexes are highly legible and are read by a central marker. I love the simplicity of the design and applaud its originality. As the watches are made to order they can be customised to the owners requirements. Essentially that means the consumer has a choice of numerous colour combinations and material options. There is also the opportunity to personalize the composition with diamonds and unique decorations. This exquisite watch is designed to make a bold statement.

On previous watches in the AOS range the brand has sourced movements from Swiss based company Selita. The “Wheels of Time” is an exception and incorporates an in house manufactured Caliber RT01. This flat motor mechanical movement was entirely designed and developed by Roland Stampfli himself. All this amazing intricate detail can be viewed through the sapphire crystal case back. The watch features hours, minutes and power reserve of 40-hours with a water resistance of 50 m (5 ATM).

The sensational “Wheels of Time” is equipped with a hand stitched crocodile strap and is made to order. Prices range from £29,750 – £64,150 (approximately $46,251 – $99,731)