Established in 1995 by Hong Kong-born Chu Chiu Fai and his Singaporean wife Marjory Lim, Forever Jewels Pte Ltd started as a small wholesale jewellery business in Singapore, with manufacturing support from China. Since then, it has taken its business to a global level by focusing on its strengths as a supplier to international brands. Mr Chu’s training as a jewellery designer and expert gem setter, together with his wife’s sourcing experience with diamond sightholders from all over the world, made them a winning combination and the company grew quickly. From a small business of humble beginnings, Forever Jewels has expanded into a company with extensive sales and marketing operations, full-fledged manufacturing facilities and a large in-house design team recruited from all over the world.

Every year is an opportunity to present new designs and collections, this year, Forever Jewels launches new exciting collections for Spring/Summer 2012. Nature-inspired designs, fashionable designs in vibrant colours and luxury classic designs are the main trends one can look out for. One of our product lines we carry specially for Baselworld are the Artistic fine jewellery- inspired by the animal kingdom and motifs with intermix play of different natural raw materials and hues of diamonds.

À la mode Green, Pink and Rubellite Tourmalines are the second product line we carry, these semi-precious stones come in broad spectrum of hues and transparencies that bring out the vivacity of fine jewellery. Sophisticated designs are beautifully crafted with diamonds which are timeless and precious stones like ruby and emerald as the main centre-stone.

This year, to mark their tenth anniversary Forever Jewels will be showcasing a new masterpiece to express the creativity and quality workmanship of the company and its designers. A beautiful piece titled “The Majestic Fleurs”, a one-of-a kind stunning piece, crafted with rubellite, green amethyst, pink sapphires and diamonds, this exquisite piece is a prime example of quality workmanship and creative artisan’s flare of Forever Jewels.

Based in Singapore, the company has a network of offices in Hong Kong, Tokyo, Dubai, China and USA and has their factory in Guangzhou, China, which deploys latest technology in the manufacture of quality jewellery and generates thousands of pieces a month. Artisans are grouped into separate teams, each in charge of various steps in the manufacturing process including material procurement, product development, craft production and quality control. These stringent measures ensure that quality and workmanship are never compromised at Forever Jewels. The company believes in building lasting relationships with its customers in the aim of mutual growth and strives to continuously provide unrivalled standards in design and service. It is also dedicated to foster a positive working environment for its employees around the world.