It is often said that you cannot put a price on happiness. Well, according to new research, it seems you can. A study commissioned by the investment platform IG Invest has revealed that it’s a hefty £4,428,942!

Researchers asked the nation how much money they would need to have in their bank account to be truly happy, with an average lump sum of nearly £4.5 million emerging as the magic number, according to the 2,000 Brits surveyed. And with 58 per cent of the nation admitting they struggle to keep on top of their finances, the survey also revealed a host of hypothetical situations Brits would consider for a megabucks payday.

According to the study, a lump sum of £6,356,256 would be enough to get us in the water for a nerve-wracking swim with a hungry Great White shark. Other weird, strange, and downright dangerous things we would do for Cash included eating the world’s hottest chilli (£3,217,735), changing one’s name to Donald Trump by deed poll (£5,059,359), going one round with an angry Oleksandr Usyk (£4,659,777) or marry a complete stranger (£5,260,994).

The study, commissioned by investment platform IG Invest, also discovered that Brits would be prepared to not see or talk to their partner for a whole year for £6,669,315. In addition, the data has revealed that Brits would want an eye-watering £10,818,871 to take part in a life-or-death-style reality TV show.

A spokesperson for IG Invest said, “With as many as 58 per cent of the nation admitting they find keeping on top of their finances tough, it’s no surprise that many of us would consider doing some risky things for a chance to win big.”

As many as one in three (32 per cent) daydream daily about winning a large sum of Cash, with 41 per cent admitting they would consider doing something silly or dangerous to get rich quickly. While 42 per cent admit, they spend a lot of time talking to their partner about what life would be like if they had a fortune in the bank.

Despite this, 27 per cent feel that money ultimately doesn’t buy happiness, while 52 per cent said money makes life less stressful.

What Brits would do for Cash, and for How Much

  1. Take part in a threatening reality TV show – £10,818,871
  2. Never talk to your best friend again – £7,278,997
  3. Not to see or talk to your partner/other half for a year – £6,669,315
  4. Swim with a hungry great white shark – £6,384,433
  5. Go to a business meeting in just your pants – £6,356,256
  6. Marry a stranger – £5,260,994
  7. Eat a big bowl full of live maggots – £5,131,095
  8. Change your name to Donald Trump via deed poll – £5,059,359
  9. Go one round with an angry Oleksandr Usyk – £4,659,777
  10. Abseil down a skyscraper – £3,707,489
  11. Move abroad forever – £3,514,630
  12. Walk into your local pub in just your pants – £3,429,381
  13. Squeeze a stranger’s spots – £3,224,029
  14. Eat the world’s hottest chili pepper £3,217,735
  15. Move back in with your mum and dad – £2,488,068