The Timex Giorgio Galli S1 Automatic timepiece is elegant, capable and is perfectly timed to capture the hearts and attention of current-day consumers.
I grew up in the 1970s, and my desire was, along with many boys, to own a Timex watch. In fact, my first digital watch was a gold Timex, sadly gold paint only. It meant so much to own one, and I was so proud to wear it.
These were happier, simpler times; being twelve, I had only heard of two other brands, Casio and Omega. Casio, the sizeable Japanese brand, introduced various electronic products and Omega because my hero Bond, James Bond, wore one.
The beauty of being twelve is your concept of owning a Timex is the same as wanting an Omega; price does not come into the decision.
I was totally unaware there was any difference in value because it was intrinsic value at its heart. This is still the same for me and Paul, the owner of Luxurious Magazine.
One of the things I’ve noticed during the past twelve months is the public’s huge and ever-increasing appetite for nostalgia. Everything from vintage toys to clothing and cars has seen huge spikes in values and this can be put down to the happiness they brought with them in days gone by.
When I pitched the idea of writing about a Timex watch to Paul, I did so with some reservation. Historically, Luxurious Magazine is known for writing about brands such as Audemars Piguet, Backes & Strauss, Chopard, Breguet and Patek Philippe to name but a few.
However, as many of our recent articles have clearly shown, what many people today now define as luxury has changed considerably since the outbreak of the global pandemic.
This has resulted in us being able to broaden the variety of topics we write about, at the same time introducing a whole raft of products and services which are not solely based on the size of a price tag or those that come with a defined luxury brand name.
In addition to this, Paul has a personal collection of wristwatches that would make many museum curators and collectors gasp so I was expecting a negative response to my pitch.
However, great minds think alike and he seemed to be as thrilled as I was to get the chance to feature the Giorgio Galli S1 Automatic.
I loved the Timex I was given as much as if it had been an Omega. If someone gifted me the new Giorgio Galli S1 Automatic, the thought behind it would mean the world. Paul is the same cherishing gestures more than price tags and brand names.
Timex has grown again over the past twenty years, driven by Giorgio Galli, based in Milan. He is a respected designer who has worked with many well-known brands and now finds his passion lies with Timex.
The S1 Automatic that carries Galli’s name brings together all that he stands for, and he has created the most ‘Timex of Timex’. It is an elegant timepiece that features details that could only have come from Giorgio, with a high-accuracy automatic movement. It is an entirely custom case design and a domed K1 mineral crystal.
The watch comes with a high-durability strap in soft synthetic rubber that features an exclusive riveted strap-keeper design. Under the watch’s sweeping hands is a synthetic ruby set into the deep blue dial.
The Giorgio Galli S1 Automatic is a timepiece rich with hidden, innovative details and technical mastery while still embracing the thoughtful simplicity that makes Timex watches unique.
It is also a timepiece that makes me feel twelve again and pester my parents to buy for me. When is Christmas?
Timex Giorgio Galli S1 Automatic – Where and How?
Timex Giorgio Galli S1 Automatic specifications:
- Case Width: 41 mm
- Case Material: Stainless Steel
- Band Colour: Blue
- Buckle/Clasp: Buckle
- Case Colour: Stainless Steel
- Case Finish: Brushed/Polished
- Case Shape: Round
- Case Size: Full Size
- Crystal/Lens: K1 Hardened IGN/A3 Glass
- Dial Colour: Blue
- Dial Markings: Markers (Full)
- Watch Movement: Mechanical Automatic Wind
- Water Resistance: 50 meters
- Case Height: 11 mm
- Strap and Lug Width: 20 mm
- Attachment Hardware Color: Stainless Steel
The Timex Giorgio Galli S1 Automatic is priced at £425, and more information, including a list of stockists, can be found at www.timex.co.uk.
Read more watch articles, guides and features by Jeremy Webb here.
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