Hasselblad becomes the official photography partner to Aston Martin Racing
We are exceptionally pleased to announce that the Luxurious Magazine official photography partner Hasselblad AS has become the official photography partner to Aston Martin Racing. As many of you will know, Luxurious Magazine and Aston Martin Racing worked together to publicise and promote the Aston Martin GT4 Challenge as their official luxury media partner, both Hasselblad and Aston Martin hold a unique position around the world having elevated their statuses to that of industry icons.
The collaboration will not only see Aston Martin Racing’s team photographer use the innovative equipment out on track but the engineering team will use the latest HV camera to gather vital data from the pits. Hasselblad branding will feature on all four of the V8 Vantage GTEs as they take on the WEC, which includes the world-famous 24 Hours of Le Mans. The partnership also extends to the Aston Martin GT4 Challenge, where Hasselblad products will be available for entrants to test during the race weekend.
Land Rover and Barbour collaborate over clothing and apparel line
Another excellent collaboration that is once again linked to the motoring industry is the one announced by Land Rover and all-weather clothing specialists, Barbour. Both brands names have become common parlance in British homes, when you pop on a green all-weather jacket, most people will say that they are putting on their Barbour whether it is or not, and of course, Land Rover vehicles are instantly recognised the world over. The collection will include a series of men’s and women’s outerwear pieces and accessories retailed through Barbour and Land Rover distribution channels worldwide. The partnership will be the first time the two brands have officially collaborated, and this will be the first clothing collaboration for Land Rover.
Inspired by Land Rover’s contemporary design, the collection is a modern interpretation of each brand’s country roots, exuding an elaborate breadth of capability. The line is filled with a variety of pieces encompassing fashionable tailored shapes, including country-inspired luxury with a mix of traditional Barbour rugged construction. The collection consists of a variety of men’s and women’s pieces, including hats, scarfs and matching luggage sets. Each item is carefully constructed with Barbour’s traditional fabrics including compliments of quilts, gilets and a range of wax and wool combinations with leather trims radiating luxury and style.